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Human resources: recruitment and technology

Artificial intelligence (AI) might represent a threat to some jobs which could be carried out by machines in the future. However, this technology remains very interesting in the field of recruitment and skills management. In an ever-changing job market where training will become continuous, AI draws up new communication patterns for recruiters and candidates. It also gives human resource departments access to new possibilities and opportunities.

Combined with a human perspective, AI could positively influence recruitment processes in the future.

 

Better and more efficient recruitment processes

Automation in recruitment will enable the management of large volumes of jobs and applications. For example, on LinkedIn, the AI algorithm quantifies the skills of the applicants with regards to a job offer. Afterwards, it proposes a classification of candidates, taking into account their levels, training and their previous job backgrounds. This is useful for the candidate, who can know where he is in relation to his competitors. This functionality is also useful for the company who can assess the applications more quickly.

Following the intervention of the AI, the recruiter can fully make use of his emotional intelligence during interviews. He can assess each candidate’s know-how, non-verbal communication, fluency, leadership and/or proximity to the company’s values.

 

Learn throughout your career(s)

Another part of human management in which AI has a strong place is the evolution of careers. The contemporary situation of careers is very unstable. There is a rising trend of professionals who are changing career paths due to poor career guidance. Many employees are also experiencing a static state when they should be in an environment that allows them to grow. AI will be able to help people develop their own skills, in order to build a fulfilling path for themselves. That will be possible through automated skills audits that facilitate self-diagnosis. They will be able to assess their orientation, identify missing skills in order to access new careers.

Companies have already seized these tools to support their employees in new jobs and thus develop their employability. By offering more opportunities for growth to their employees, companies can expect to grow in return. This will happen due to a constant improvement of their employees’ skills as they evolve with regards to their careers.

 

Working towards sustainable recruitment

The social and environmental awareness that accompanies the digital revolution is also changing recruitment patterns. Companies who adopt values relating to environmental sustainability are more likely to attract young and passionate employees. The same logic applies to diversity and human and/or career growth. In light of this reality, it is our collective and individual responsibility to be part of a sustainable recruitment process. That involves using IA solutions as an access facilitator. The digital transformation of recruitment must indeed be a catalyst for diversity and equity in real life.

 

Digital technology allows people to go beyond their own networks, meet new people and confront various points of view. Afterwards, things can go a step further following physical encounters. In this context, determining factors build each one’s path towards his sustainable professional project and his future career.

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E-Businesses: 6 tips to follow before buying a website

Getting a website is a popular method to gain online profits and a trendy way to become an e-businessperson. It may be tempting to take advantage of the benefits of a large website with little effort. However, it is slightly more complicated than it sounds. Before conducting any purchase regarding a website, you should consider several points. Find them listed below:

 

Get started with a “clean” site

Would you buy a house simply because you like how it looks? The same applies for websites. Do not make decisions based on the design of the site or the basic description.

Do your research on the assets, designer and history of the website. Look at the reviews collected during their activity. You can go about this step as a prospective customer of a product on the site.

If the designer and owner have a bad reputation with customers or regarding their previous activities, forget the investment. As a beginner, it would be best to start with a site that has a relatively good reputation, background included.

 

Visit the website

Browse the website and ask yourself the following questions:

  • Does it offer an optimal user experience?
  • What is the speed of the searches and commands?
  • Is the site mobile-friendly?
  • What does the domain look like: Is it short, attractive and modern?

Do not invest your savings in a website with a complicated URL, rough navigation and slow loading time. The SEO will probably not be great and the few users who will visit the site will leave it immediately.

Also, take a look at their sales history and see if it is consistent and sustainable. Analyse the marketing strategies put in place and see what you can keep or improve.

 

Analyse the SEO

What about the rating of the website on search engines? Is it well placed on relevant searches?

You can also check if the site has a blog. Nowadays, appearing on the first page is difficult without regularly publishing content.

You can, for example, use tools to know what keywords are used. Then, do not hesitate to make these searches on Google to check which page the site appears on. If it appears beyond the first page, you will have to invest in the SEO to get to the first page. The further away the site is, the more you will have to invest.

 

Analyse revenue sources

To make sure your investment will be profitable, see how the website earns its revenue. It can be through selling products/services, Google Adsense, affiliates, subscriptions, etc.

The e-business you are looking to buy should have as many revenue streams as possible. Otherwise, you may need to make other investments to create more reliable revenue streams. In case the income comes exclusively from products or services, make sure that the sales are regular. Above all, they should be in the growth phase.

 

Review the maintenance of the website

Depending on the platform hosting it, a website will be more or less easy to maintain, customize or optimize.

If you are a beginner, work alongside a professional or go to sites that rely on content management systems.

Also consider asking the seller for a maintenance report:

  • How often are updates done?
  • When was the last update?
  • What are the recurring problems?

 

The price

There is no fixed price for a website. It will depend on the performance of this actual site.

However, be careful. If a seller asks for much less than the average, there must be a problem. If they ask for a strangely high price, either the site is very efficient or it is a scam.

To buy a good website, take the time to talk to the seller and ask for all the supporting documents. If he willingly accepts, you can erase a part of your doubts.

Following the above tips should help you if you are considering to buy a website. However, be sure to do thorough research and seek the help of professionals make a secure investment.

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Branding: how to assess the quality of your brand identity?

Having a strong brand identity is often vital to a business as it affects a company’s image and sales. The process to achieving one takes a lot of effort and time. Here are some elements that can help you to assess the quality of your brand.

 

Your employees’ perception of your brand

Your employees should fully understand your brand identity so as to pass it on properly to your customers. If their perception is different, the impact on sales can be negative. To ensure that your team has a clear understanding of your brand, you can ask them a few questions:

What are your core values?

Values can be explained in different ways. You just want to make sure your employees get as close to your vision as possible.

What is your target?

All your employees need to know your company’s primary target. If they are unaware of it, they can implement ineffective strategies.

How has the brand evolved in recent years?

While the two preceding questions may seem obvious, many people often overlook this one. However, your team needs to know about your company’s past. They should also be aware of the recent changes and the brand’s future in the years to come.

Your employees’ perception of your brand identity may differ from what you want to present to your customers. In that case, analyse the marketing tools that you use:

  • Your website
  • Your newsletters and other email campaigns
  • Your advertisements
  • Your brochures
  • Content published on your blog
  • Publications on your social network sites
  • Your press releases, etc.

If necessary, do not hesitate to remind your employees about your brand identity so as to make things clear. They should be able to convey a clear image of your brand to your customers.

 

Customers’ perception of your brand

Have your customers understood the meaning behind your brand? Is your identity clear to your clients? To find out, you may wish to ask another set of questions:

What attracted your clients to your brand?

This question will allow you to collect comments about your brand. You will then be able to judge the quality of your brand by analysing your customers’ responses.

If they talk about:

  • The quality of your customer service
  • The quality of your products
  • Your values
  • Your mission, etc.

Then you are on the right track. Their perception of your brand is clearly positive.

Some of the things that you think are important to your brand identity may not come up though. In that case, you should rework the ideas that are not clear to your customers. Meet up with your team and review your strategy.

How do they rate their interactions with your employees?

This question can help you know if your employees are actually passing on your brand’s values. Ideally, your clients should emphasize qualities such as trust or being helpful.

Would they recommend your brand to those around them? Why?

If the answers to the previous questions seem positive to you, your customers should actually recommend your brand. The “why” part of the question will highlight your strengths and weaknesses.

 

Tools to assess your brand’s perception

Use the right tools to ask these questions to your employees and customers.

Tools for your employees

In order to obtain complete and, above all, honest answers, try to go for tools that respect anonymity. This way, employees will not be afraid to say what they think. You can collect this information via anonymous questionnaires that you can send by email.

Tools for your customers

To collect your clients’ answers, you can also use online questionnaires. You can email them after a purchase, or set up a social media publication. If you own a physical store, try to go with paper questionnaires.

You can now assess the quality of your brand identity. The answers that you get will let you know where to improve.

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How to promote your start-up in 2019

Communication is the key to promoting your start-up. However, getting a website, promoting via phone calls and/or advertising through the web are not enough in 2019. There is a lot of work involved in making your start-up known to its market/audience. Take a look at the alternative marketing strategies below for a glimpse 2019’s advertising trends:

 

1. Develop a content marketing strategy for your start-up

Content marketing is one of the best strategies you can turn to. Not only is it affordable, it is also effective and renders tangible results.

To attract the attention of your audience, you can create any kind of content. These can be blog articles, infographics, videos, podcasts, guides, white papers, etc. You can also distribute the same content through various forms of media. People are more likely to share interesting content on social networks and make it become viral. This will likely garner the attention of your potential clients and will eventually lead to sales.

However, any content marketing strategy requires special attention to SEO. It is essential to boost your visibility on search engines. You can call on SEO professionals for this task.

A content marketing strategy should allow you to:

  • Become a reference brand in your industry
  • Be credible in the eyes of netizens
  • Inform your audience about the products or services you sell
  • Improve your SEO and your site’s traffic

Make sure you know your target before you start creating content. You should also regularly measure the performance of your strategy to improve it.

 

2. Go for videos and webinars

The video format is currently extremely popular and versatile. You can use it to create all types of content: interviews, testimonials, presentations for your company, and even webinars!

You can present your company, the products or services you sell and their features and benefits live on Facebook or YouTube. This allows your audience to react in a more immediate way. You can also answer their questions and thus get closer to your customers. Make sure to promote your webinar a few days or even weeks in advance for a bigger audience.

As long as you make your videos or presentations interesting and lively, you are sure to reap great results.

 

3. Use influencers to advertise your products

Similarly to videos, influencer marketing is in full hype. While famous influencers are expensive to hire, you can still increase your visibility with micro influencers.

For this strategy to be effective, choose web stars who communicate to target that you want to reach. This will allow them to effectively promote your products to a wider audience.

Another advantage of using this method is that it will make your company appear trendy. Your audience will see your start-up as innovative and it will gather more interest. It also increases your chances to go viral and gain the attention of investors.

The above-mentioned strategies can help increase your visibility as well as your credibility. Depending on your target audience, some methods might work better or less well than others. Carry out research about your competitors and differentiate your business from them. While tactics will work for your 2019 audience, the future is still open to innovations. Therefore, do not hesitate to adapt your method according to the changes in your market.

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Why should you start your own business?

Should you start your own business? If you are asking yourself that question, you are almost ready to go for it. This is how the biggest adventures begin: weighing the advantages and disadvantages, the benefits, the risks, etc. There is no lack of motivation when it comes to becoming your own boss. Rather than asking yourself “if” you should launch a start-up, why not ask “why” you should do it? So, why start your own business?

Becoming an entrepreneur to earn more money

Money is one of the primary factors that most people consider when thinking about launching their own business. It is, of course, a valid motivation. However, starting a business often means making less money at first, or even no money at all. Subsequently, entrepreneurs end up earning more or less the same amount of money they did when they were employees. Profits and growth depend on the economic model, the market, the sector, etc. That being said, bosses still generally earn more than the average wage earner. Therefore, you can start your own business to make more money. You just have to be patient and to remember that it can take time.

Launching a business to become your own boss

This factor is motivating enough. Do you want to manage your own schedule? Want to be independent and accountable only to your clients? Are you tired of following someone else’s strategy? Want to take control and test your ideas? If yes, the time has come to create your own company. Entrepreneurs need to have a certain drive and thirst for independence to thrive for success. Being an entrepreneur means having to do everything on your own, taking on all the risks and moving forward. Some may find it too taxing while others will flourish through it.

Creating your own company for the sake of passions and dreams

Another reason people often choose to become entrepreneurs is to devote themselves to their passion. In these cases, other motives and constraints become secondary factors. The only thing that matters is to do what they want to do. While launching your business for this purpose can be a bit risky, passion is a quintessential element in entrepreneurship. It is what will help you overcome obstacles and hard times. If you are passionate about what you do, you will easily convince your customers, partners and employees. Your entrepreneurship experience will also be much more fun and fruitful.

Simply for the sake of work

If you cannot find a job, create one. Jobseekers make up a big portion of entrepreneurs. They often start a business with work as the sole motivation, which is just fine. These entrepreneurs who create their own jobs have a lot to gain in the long run. They end up acquiring experience and knowledge about the world of entrepreneurship. Gradually, they also become more motivated to grow as entrepreneurs.

Or because of great timing

Several elements often become major catalysts in a person’s pursuit of entrepreneurship. One may have every type of motivation and the economic backing to want to launch a business. However, sometimes the conditions are not met. Factors that one might overlook become crucial turning points. The market or the suppliers might not not ready. Even the season or the general local business atmosphere can affect the success or the launch of a business. In other words, timing is important and can be a motive all by itself.

There are a myriad of other reasons why you should open a business. The driving factor however still lies within you. Do you want to become your own boss? Do you feel confident about your service or product? Will you be able to work on your own? Are you willing to learn everything about becoming an entrepreneur? Do you have the patience for it? All of these, any many more unlisted questions, are determining factors that you may want to consider. Entrepreneurship is an adventure. It is up to you to join.

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How to find investors for your start-up

To raise money and start a small business, there is nothing better than investors. These individuals and/or companies pour money into your project, leaving you free to make it thrive. However, sponsors do not provide funds easily. They may also not invest at all if they do not find the idea to be profitable enough. To raise your chances of getting sponsored, you need a truly brilliant idea and solid preparation. Find some tips on ways to get funding below:

Consider joining an incubator for your start-up

You just got your idea for a start-up and you are new to the idea of entrepreneurship. If your project is an innovative one, you can consider joining an incubator. These organisations assist entrepreneurs and help them grow their idea into a flourishing start-up. They provide various types of facilities, such as access to legal services and to a work space. These incubators, such as Turbine, can help you to connect with like-minded individuals and thus create a professional network. They will eventually provide you with the means to get funding for your start-up to grow.

Make your activity visible to investors

Sometimes, businesses do not need much funding to launch on a small scale. Once this is done, you can attract investors by making your activity as visible as possible. Become trendy. Get media attention and work on your popularity on social media. Use influencers and SEO tactics as much as possible. Getting popular in Mauritius is easy since its population is quite small. Journalists are also always on the lookout for innovative subjects to cover. Make your business famous even before you present it to potential investors. This will considerably increase your chances of getting a sponsor.

Know your business from A to Z

The key is to arrive to your presentation well-prepared. If you are unsure about your idea and/or your charts and figures, you will not paint a reliable picture of yourself. The investors will not deem you capable enough to carry out the project. In other cases, they will not deem the project itself worthy enough. An investor is looking for a leader, a ship’s captain. A captain who does not know its ship cannot lead it on a successful journey.

Prepare a rock-solid business plan and revise accounting and management basics. Work on your public speaking skills and rehearse your presentation before the actual day. Focus on communicating your vision and on displaying its potential. You already know your project and your market by heart. So you need to impress with figures to bring credibility to your project.

 

Once you obtain funding, you should work on building sales rapidly. A start-up will only become a fully-fledged business if it demonstrates rapid growth. Investors will also be more at ease about sponsoring your project if they see quick and satisfying results. A fast-growing company will give less opportunity to competitors. Aside from sponsors, you can consider other options to raise capital. These are crowdfunding, money-saving and loans, amongst others.

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How to develop your business on the international scale?

Developing your business abroad seems simple thanks to the Internet. However, internationalisation can fail without a good prior study of the competition, the market, and/or cultural codes.

Digital activities are continuing to grow internationally, partly due to the facilities that the Internet offers to entrepreneurs. It is easy to slack off with the advantages of technology. It allows you to create an activity with the prospect of developing it internationally, all without moving from home. This does not mean that it is effortless. To expand on an international scale, you will need to grow your expertise and multiply collaborations. Therefore, staying at home and taking it easy is not a real option.

Below are some key steps to take when planning to launch your business abroad.

Analyse your business’s performance with regards to the local market

Before considering the expansion of your business on the international scale, you should conduct a study about its current performance. Are local customers happy with the services that it offers? Is your business successful at the local level? If the answers to these are yes, you should try to understand what makes your product/service appealing to consumers.

If you are unfamiliar with the local market or the behaviour of your customers, you can ask them directly. Set up a feedback form on your website, e-mail your clients with questions or conduct a satisfaction survey. The information that you gather will allow you to identify what makes your product attractive to your consumers. This data will be crucial when you start working on internationalisation.

Understand the expectations of the target foreign market

Your product may be the best and most attractive in its local market. There is still a possibility that it will not work at all in a new geographical area. Various entrepreneurs face this problem when they attempt to expand abroad without carrying out prior research.

Determining the readiness of the target foreign market to accept your product is easier after studying its demands. It is also helpful to determine whether the competition is already established and powerful or not.

Be patient and take your time to determine the above factors instead of rushing in unknown territory. If you are lucky, you might struggle a bit in the beginning and learn as you go. With a little less luck, you will most likely fail to go with the trend and you will fall behind.

To avoid wasting your time and effort in an unsuccessful foreign business adventure, study carefully and prepare a viable plan.

Make your business adaptable

Observing the market and understanding it will also allow your company to adapt to its differences.

Adapting is necessary for the successful integration of your business in its new market. Be they languages, symbolism, colours or messages to convey, some are not well accepted in certain cultures. As they, your company should work to blend into the cultural mould of the destination market.

The prior research that you carry out will enhance your adaptability. You will be able to both merge with the culture and offer something new to the market. This is one of the formulas for success that are perfectly calibrated to an international deployment.

 

International growth is one of the most exciting and complicated stages in a business’s life. It can open up the market and the number of consumers within the enterprise’s network. It can also be catastrophic for development if it is poorly managed. Take the time to analyse and understand the new market, its cultural codes, its competition and its consumers. As said above, your product may be the best locally, but it must adapt to succeed internationally.

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Communication: the key ingredient to building a profitable business

Behind every successful enterprise lies a controlled communication strategy. It is essential to integrate this type of strategy into most of your processes. This applies when exchanging with current customers, potential customers, service providers or your employees. Why such a focus on communication? That is because without consistent communication, you will not be able to build the trust of your audience. It will then be difficult to drive commitment and make your business profitable.

How to effectively communicate with the parties involved in your activity? This article provides answers to this question.

Communicating with potential customers

You must be particularly careful when exchanging with potential parties. Below are some rules to build their trust and turn them into clients:

  • Consumers want solutions. No matter what product you launch, highlight its ability to solve a problem or meet a specific need.
  • Focus most of your content on the value that your product or service can bring to consumers.
  • Be creative in your communication. Think about entertaining or inspiring your audience while conveying your idea. Clients will easily remember this type of message and will automatically think of your product when there is a need. Consider using online tools to create excellent visuals or videos. If necessary, you can also employ a graphic designer.
  • Experiment by interacting with the public through questionnaires, surveys and an active presence on social networks.

Communication with customers

Acquiring new clients is much more difficult than keeping the ones you already have. To sustain your business, take care of consumers who already trust you. Here are some tips to help you communicate with them and strengthen their loyalty:

  • Always thank a customer who buys your products by sending a personalized message. You can easily automate this practice if you sell your products or services online.
  • Ask customers to return after using your products and services. Also, consider getting their feedback regarding customer experience. Example of questions are: How did they choose your service? Did they find it easy or complicated to order on your site or to contact you?
  • Set up an irreproachable customer service. Returns, reimbursements and transactions must be smooth and quick.
  • Add a live chat on your website to facilitate communication with customers.
  • Recruit and train customer relationship agents with care; they represent your brand.
  • Ask your customers to produce content (testimonials or recommendations in video or image or text format) on your various platforms. They find enjoyment in doing so and you can easily share high quality content!

 

Communicating with your team

Be it your in-house staff or your service providers, you must always motivate your team. If the people who work with you are satisfied with their objectives, they will become your best ambassadors.

  • Your team needs to know your short and long-term goals. It is important for them to know where you’re going and what you want from them.
  • Get reports from your team members on a daily basis. This can be done either through face-to-face meetings or via video conference. Always ask what you can do to facilitate their job.
  • Develop personal relationships with your team through your communication. Share your life outside of work and encourage them to share theirs. Such a relationship encourages your staff to take initiatives and dedicate themselves to the company.
  • Involve your team when problems arise or decisions need to be made. Ask for their comments and ideas, even if you don’t use them in the end.
  • Openly congratulate and reward team members. Praising a team member in front of his peers is the best way to boost him for the future.

Take care of your communication with all the parties in your company. From customers to suppliers, colleagues and potential customers, all require special attention.

With the myriad of existing means of communication, you can make your business thrive and grow.

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Mistakes to avoid when creating a start-up

A significant percentage of businesses that are created these days are start-ups. These small businesses often stem from brilliant ideas and proceed to develop rapidly.

Launching a start-up requires a lot of fore-thought and preparation. Yet, it is not uncommon for young entrepreneurs to find themselves facing problems that they could have avoided.

Here are some mistakes to avoid when creating a start-up.

  1. Not creating a business plan

Most people become impatient when they think they have found “the right idea”. While understandable, it is recommended that you take the time to plan your project and an accompanying budget.

Creating a business plan is an essential step in ensuring the sustainability of your project. Some start-ups need substantial funds to grow, which makes it very important to keep track of all monetary transactions.

  1. Not adapting to changes

It is very common for things to not go as planned. This is especially the case when launching a business; even more so when doing it for the first time.

The mistake an entrepreneur might make in this case is to stick to the original plan. Changing your strategy can be a matter of survival for your business.

  1. Not taking the first step to launch the product

Striving for perfection, while not a bad thing per se, can be greatly hamper the progression of your business. In other words, wanting your product to be fully developed before it is launched can have serious consequences.

To avoid this mistake, you should favour communication and launch your project. Rather than keeping your innovative idea hidden as you perfect it, it is better to launch a basic version. You will have time to tweak the details later.

  1. Not seeking assistance

Few start-ups are supported by a single person. Often, several skills are needed: research & development, fundraising, communication, marketing, etc…

Working with a team will keep you motivated, even in difficult times. Also, it will be easier to gain financial support as concerned organisations usually prefer teams to solo projects.

  1. Not asking for advice

 

Sometimes, just your opinion and your expertise with regards to your project are not enough.

Be it for the design of your project or for the legal aspects related to your activity, seek expert advice. Lawyers, experienced entrepreneurs and even strangers will tell you the weak points of your business and how to overcome them.

  1. Not making involved people sign a non-disclosure agreement

This is not about trust, it is about common sense.

Many projects meet their end because their competitors get wind of certain crucial elements. Product innovation, marketing approach, partnerships and many other parts of your business should be confidential.

Ask each member of your start-up, and each participant in your project, to sign a non-disclosure agreement.

  1. Not protecting your personal assets

Finally, it is advisable to separate your personal assets from your business assets.

Pay special attention when choosing your company’s status. In case of financial problems, you and your family will be safe.

As long as you go about launching your business in a careful and smart way, you will not experience problems. In case of uncertainty, you should not hesitate to seek advice and support from your family, friends and professionals.

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The road to entrepreneurship: 5 obstacles and their solutions

Great business ideas often come alongside various difficulties to get started. Becoming independent does have an impact on a person’s way of living. Those who work in a company often end up facing a radical change in their lifestyles.

However, if the project really matters to you and could eventually develop into a flourishing business, it would be a shame not to attempt the adventure. Below are some common obstacles that aspiring entrepreneurs face, including the ways to overcome them.

 

  1. Lack of time

The most common reason that people cite as a barrier to their aspirations is the lack of time.

It is true that the process to create a business is time consuming. Developing the idea, creating a business plan, finding an economic model, asking quotes from potential suppliers… All of these take a certain amount of time that most people do not have, especially employees.

There are several ways to work around this problem:

Getting up early in the morning and/or going to bed later in the evening to work on your project before and after work can be helpful. Use to-do list applications to organize your tasks and maximize your efficiency.

Try to see if your company will enable you to take a few days off to start a new activity. If that is not possible, you can consider part-time working options.

On a more drastic note, you may want to discuss your project with your spouse or partner. The decision to live on a single salary while you develop your business is a hard one to make. It still remains a viable option despite requiring you to make certain sacrifices. As the saying goes, time is money, and this leads us to our second point.

 

  1. Fear of financial insecurity

Setting up your own business often means that you will not receive as salary much for several months. All the money that you have and that you will make will be spent on your project. Sales can also be unstable after the launch. In the end, your source of revenue will most probably not be as comfortable as a fixed salary.

However, financial aids are available to the supporters of a project. Various sponsors can provide you with monetary support and incubators can assist you with this problem.

Also, remember that earning less in the beginning is normal for any start-up. The purpose of a business is to earn more money than you could have done in your nine-to-five job. Of course, it also has other advantages, such as independence, freedom, fulfilment, pride…

  1. Lack of money

Contrary to popular belief, opening a business does not necessarily require an absurd amount of money. Depending on the sector or type of the business, some start-ups can even be launched with Rs.0. This is possible if you choose to work on a project which does not require much material input. You can also work with recycled or second-hand items in the beginning.

With careful planning, you can also save enough money to launch your business comfortably. If you are currently working and earn a salary, you can begin amassing your capital now. If need be, you might also wish to reduce outing, holiday or shopping costs.

 

  1. Fear of loneliness

Many people shy away from entrepreneurship due to the loneliness that they associate to independence. However, you do not have to be alone if you do not want to!

There are various ways in which you can get assistance and friends to accompany you as you launch your business. Between incubators, co-working spaces and group rentals, you can work with other entrepreneurs and expand your professional network.

Take part in events such as conferences, expos or fairs to meet people outside of your home or workplace.

Finally, your family and friends will undoubtedly support you and keep you company. Starting a business doesn’t mean that you have to forget your social life.

 

  1. Fear of self-management

You will be the sole master of your schedule, yes. This means, for many people, that you will be very prone to distractions.

The television in your living room will constantly try to lure you away from work. You will miss the sun and will want to take your time to walk in the park. Your friends will want to come and see you on their holidays. The list is admittedly non-exhaustive.

If you are not a natural at organisation and if you do not know how to say no (to your friends or to your desires), then do not work from home. Go to co-working spaces so as to stay focused. You can also use a calendar or to-do list app to keep track of what you need to do during the day.

In any case, self-management will come naturally when your schedule is filled. You will have no choice but to hold the deadlines.

 

The five obstructions mentioned above are not the complete list of factors that prevent people from thinking about entrepreneurship. Many other aspects can dissuade an aspiring entrepreneur to continue down this path. Still, all problems have a variety of solutions that can be applied according to circumstances. If you want to open your own business and are experiencing difficulties, do not lose hope. There is bound to be a way to overcome your hurdles and reach your goal.

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