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A start-up begins with an idea, which then slowly expands with the addition of other ideas. Still, the process to actually transform the idea into a start-up is significantly more difficult. Many aspiring entrepreneurs give up or do not succeed due to the obstacles they meet prior to launching their business. The common mistakes can, however, be avoided via careful planning and education. Below are some of the most important steps that precede the debut of a start-up.

1. Round up your ideas

As said above, the initial idea which motivates you to begin a start-up can be quickly surrounded by other ideas. While all of your ideas will seem interesting, some may be good and some may be detrimental to your progress. Deciding what to keep and what to discard is a very important step in the path to launching your business. It will help you define your target market and refine your idea so it is fit for generating income.

2. Test your idea, product or service

Before investing all of your savings in a start-up, you might want to test your idea. Validating your product can save money on unprofitable ventures. It will also give you a better idea about the reception of your service. Tests of this type can be conducted in several ways. One of these is to create ads about your product and to see if people click ‘BUY’. If customers are not tempted to buy your product before it launches, chances that they will do so after are thin.

3. Create a business plan

Creating a business plan is a step that many business starters skip, which in most cases results in their downfall. A business plan can be helpful in many ways. For instance, launching a start-up requires funding. To access the necessary money, you are likely to look for investors of some sort. These investors are more likely sponsor a business which has a clear-cut, realistic and profitable plan than a blurry idea. Also, drafting a business plan is not difficult. It is but an elaborate summary of your business’s estimated growth during its first 3-5 years. It should also include ways in which you plan to take your start-up from point A to point B.

4. Join an incubator

An incubator is a good option, one of the best even, if you are a new entrepreneur. To give your business a better chance of survival, you need to surround yourself with the right people. This includes lawyers, potential associates, and investors. In this sense, incubators allow plenty of chances to network. Your start-up is bound to benefit from an environment in which you can communicate and exchange ideas with like-minded individuals. The support from the incubator can also be helpful when contacting investors so as to secure funding.

5. Get started with branding

Another mistake that business launchers make is to skip branding. Making your brand known to your potential clients even before you start selling to them is very important. It will build the foundations for your customer base and will give a good boost to your launch. You should make sure that your brand reflects your product/service and that it is catchy enough to be remembered. Once you launch your business, you can then grow your brand via social media networking and blogging.

6. Create your website

Nowadays, having an online presence is as important, if not more so, as having a physical location for your start-up. Indeed, your business needs to appear on browsers when people search for keywords on the internet. This is very important as it will increase your credibility, help in your branding and ultimately lead to sales. However, websites take time to build and take even more time to get viewers and clicks. Getting started on the creation of a website for your business before its launch is therefore crucial.

 

It goes without saying that the six steps mentioned above are merely the tip of the iceberg. There are countless other procedures that you will go through prior to launching your start-up. That will also only be the beginning. Even more work awaits you after the opening of your business. Maintaining the upward curve of your start-up’s growth can be as hard, if not harder, than getting it started. Therefore, if you wish launch a business, the time to start working on it is now.

Sure, Silicon Valley may be the first place that comes to mind when you think about startups. If you have entrepreneurial dreams, why not launch your start-up in Mauritius? Mauritius is ranked among the first countries in Africa and surely has a lot to offer to new entrepreneurs.

What is a Start-up?

A startup is a young company that is just beginning to develop. Startups are usually small and initially financed and operated by a handful of founders or one individual. These companies offer a product or service that is not currently being offered elsewhere in the market, or that the founders believe is being offered in an inferior manner.

Start-up VS SME

It’s no surprise that many are confused with start-ups and SMEs. They’re both established by entrepreneurs. They’re small in terms of revenue and number of employees. So, how are they different? Both are pursuing different business models and with significant differences in intent, function and funding options.

A start-up is temporary (usually lasts for 6 months) and it’s all about trial and error. For a start-up, it’s all about experimenting and testing your business model. The entrepreneur is usually uncertain about its target group or they are looking for a proper channel. Then they will start experimenting and searching for answers to the product they are trying to sell, checking out the market’s niche and how to maximize your revenue from the right customers. Finally, they will be able to grow it faster once your business model is settled and stabilized.

An SME is more permanent and it starts out with a structured organisation that focuses on the delivery of value to its already-known customers. An SME does not need to change its business model. Which means, at this stage, an SME is established with a stable and successful business model. SMEs are driven by making a profit and intend to secure a financially sustainable spot in a local market for the long run.

Launch your start-up in Mauritius

Now is an exciting time to witness the making of a startups scene, boosted by the returning Mauritian diaspora and local change-makers. And on a small island, you have the privilege to feel part of something huge! Want to launch a start-up? Why not?

Over the last 18 months, coworking spaces have popped up in each major business hub of the island. If you’re looking for a startup’s hub, The Turbine which a converted sugar factory turbine is the place to go and is the first startups incubator of the island.

Startups fill the void in society and create new ways to provide products and services to consumers. Mauritius being a developed island has still many unknown possibilities for new businesses for some beautiful years ahead.

8 steps to follow to Launch your Start-up in Mauritius:

  1. Conception of project/Business idea
  2. Preparation of business plan
  3. Deciding on form of business
  4. Choosing the right location
  5. Registering the business
  6. Look for funding sources for the project
  7. Implementing the project
  8. Planning and Organising Business Activity

How much does it cost to initiate a start-up?

Many people underestimate startup costs, and start their business in a haphazard, unplanned way. This can work, but it is usually much harder. A start-up might cost nothing but can also cost a lot of money depending on business nature. The 3 main costs incurred by start-ups are as follows:

  • Startup expenses: These are expenses that happen before the beginning of the plan, before the first month. For example, many new companies incur expenses for legal work, logo design, brochures, site selection and improvements, and other expenses.
  • Startup assets: Typical startup assets are cash (in the form of the money in the bank when the company starts), and in many cases starting inventory. Other starting assets are both current and long-term, such as equipment, office furniture, machinery, etc.
  • Startup financing: This includes both capital investment and loans. The only investment amounts or loan amounts that belong in the startup table are those that happen before the beginning of the plan. Whatever happens during or after the first month should go instead into the Cash Flow table, which will automatically adjust the Balance Sheet.

These will vary upon business nature – a simple Marketing Agency might need only some thousands of rupees to start but a small manufacturing agency might need some hundreds of thousands to start.

How can La Turbine help start-ups?

As an incubator, La Turbine help start-ups (businesses with either a tinge of innovation or an innovative concept/idea) to be established sustainably in their respective market. In their incubation program which lasts a year, La Turbine accompanies the entrepreneurs in taking the best decisions to achieve their milestones and objectives.

They are provided with a one to one weekly coaching and access to field experts in La Turbine’s network, potential investors, business angels and in many cases their first clients. A series of tailor-made workshops are designed for them to level up their entrepreneurial skills.

The incubated start-ups get free access to our networking and entrepreneurial events. Basically, they are considered as being a part of La Turbine. As mentioned before, La Turbine is a start-ups incubator with a co-working space. For the first six months, the incubated start-ups get to use the co-working space and its amenities freely. The last six months, they get a preferential rate. (This soothes their numbers)

When: Monday 29 October, from 16hr30 to 18hr30

“Is it interesting to accelerate my company’s growth with the financial and strategic support of external investors?”
Compass welcomes at the end of this month Lars Lindgren, Venture Capitalist and Swedish Business angel accumulating 35 years of experience.

Lars will lead two workshops on the capital investment:

  • A training for the entrepreneurs
  • A discussion for the active or potential investors

The workshop aims at helping you understand the advantages and inconveniences, to build a partnership with investors: business angel or investment fund.
The purpose is to give you elements of reflection to think about a partnership, but also to explain the different stages to build and maintain it.
This initiative is an essential requirement for the take-off of innovative projects in Mauritius: something that means a lot to us!

We are pleased to invite you to this first meeting. The presentation will be in English but Lars is bilingual.
Go on Facebook for more info!
If the idea seduces you, if the subjects presented below interest you, then confirm now!
To book your spot, RSVP on hello@compass. mu or hello@turbine.mu, or contact us on our website! Limited places available.