In view of our mission to help our incubated start-ups geared up with the best practices, tools and advice from experts, Turbine held a workshop on the Introduction to Digital Marketing. We were honored to have Noor Sheriff, the Digital Marketing Executive of ENL Property,  as our guest speaker, accompanied by Bénédicte de Comarmondthe Communication Manager of ENL Property.

Digital Marketing is a very vast field which is constantly updating. This term frightens many, however, after this workshop, the objectives and context of Digital Marketing was not only clear and easy to understand but also fun!

Noor broke down the components of Digital Marketing step by step, sharing with us insights from Digital Marketing Gurus and free tools that we can use to enhance our online marketing. Entrepreneurs are guaranteed to be happy with all the learning we got through this workshop.

The workshop: An Introduction to Digital Marketing

Noor Sheriff, Turbine, Incubator, Workshop, entrepreneurial event, entrepreneurial workshop, ENL Group, ENL Property, Benedicte de Comarmond

Digital Marketing for entrepreneurs and beginners

Ever thought whether having a website will be a good means to connect with your stakeholders? Wondering if it actually works and how? There are a few components in digital Marketing that actually can help you track the performance of your website, identify the active pages on your website, your audience and many more.

One of the tools that permit you to track and understand what is going on your website is Google Analytics.

According to Noor Sheriff “Google Analytics is the first must-have on your website. It is Google’s free analytics tool to measure data from all your website traffic to give you insights.” Google analytics helps you understand your online audience and how your marketing strategies are performing. He explained the various components of Google Analytics, referring to the terms being used and how to best use its features.

Noor Sheriff also explained the concept of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO allows the website to rank top on google search based on various keywords used on various pages of the website. He introduced a few effective free tools such as Yoast SEO and demonstrated how it really enhance the website.

Noor used a few tools to vet the website of our incubated start-ups, giving them real and concrete advice accordingly. He further explained how SEM can be used for adverts. SEM is actually one of the most effective ways to grow your business in an increasingly competitive marketplace. Noor made our incubated start-ups get acquainted to the different ways of conversions using the digital marketing.

Inbound Marketing which involves content and context forces one to be client centric. Nowadays, in order to compete, a business need to be different and provide as per clients’ demand. As per Noor,  inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in a customer’s buying journey, empowering the customer.

Digital Marketing is not so complicated after all

To be honest, this workshop went on for more than 3 hours without any break, it was that intense and fun. The above mentioned topics were not the only ones that we covered, there were also Google Adwords, CRM etc. Noor not only tackled each question of the start-ups but also gave a lot of tools, insights and advice. Each person who attended this workshop is sure to have grasp the context and we can see that our start-ups have already started to work accordingly.

Seeing the importance, intensity and quality of this workshop, Turbine wishes to extend it to other entrepreneurs and digital marketing intrigues in Mauritius. Let us know if you wish to attend the workshop.

Drop us an email on with reference to Insightful introduction to Digital Marketing workshop.


Mauritius Conscious, Mauritius, Startups, Fundkiss, Digital Marketing, Turbine, Incubator






Turbine co-organized the Fuck up night along with Red Dot, DodoWorkPlay and ICT.IO. The Fuck up night is an international movement that runs in over 250 cities and is an entrepreneurial platform where biggest failure stories are shared and celebrated.  Yes, that is correct, celebrated: Professional failure are often associated with feelings of embarrassment, guilt or shame. Fuck up nights were conceived with the aim of changing mindsets and the perception around failure to turn it into an opportunity to learn, become stronger, and connect through sharing. In Mauritius, rather than taking initiatives and give it all even if it may fail, many people prefer not to take any risk at all. This is because there exists a huge stigma around failure and which is crippling our entrepreneurial ecosystem.

The Fuck Up Night Mauritius

We were honored to have 5 speakers come out and share their biggest Fuck Up stories with us, inspiring and demonstrating others how failure is a fundamental step in the path to success.

Fuck up night speaker: Kelly & Wesley Oxenham, Founders of Farmcity,

Farmcity, Wesley Oxenham, Kelly Oxenham, Turbine

Looking at them,  so happy and positive, one will never have thought that they have been through so many hardships in building Farmcity. Kelly and Wesley, came forward bravely and honestly when sharing their failure story with us. First, they had to face a raging fire that ignited in a neighboring sugarcane field which burnt all their crops. With only 1 year ‘s  earnings to live off of, they had to start again and  this time they a had a new challenge: dealing with the unethical behavior of a contractor. Upon learning about the contractor’s misdeeds, Kelly and Wesley fired him, only to later have the contractor sue them for damages worth for Rs 2 Million. In the 6 months that followed, they spent sleepless nights,  frustrated and desperate, worrying about where and how they could  amass that sum of money. According to Kelly, when roots are strong there is no reason to fear the storm. Despite all the storms, today Farmcity is flourishing. These failures and difficulties taught them a few lessons which are key for any entrepreneur.

  • know the people you are working with,
  • allow the bad phases to pass
  • always exercise patience and perseverance.

Fuck up night speaker: Ashley Saddul, Founder and CTO of

Ashley is a serial entrepreneur. He avidly shared  how he had launched his various businesses and encountered several issues. He faced stagnant stock, mismatched of markets and a misadventure in partnering up with a phony individual  who had little experience in what he claimed to be his expertise and who was in actual fact, a part time actor and before that, a full time teacher. This venture led his business to suffer great loss.

When asked about how he got up from this massive failure, Ashley said that people in Silicon Valley, America, do not turn their back on you because of failures. They celebrate and give respect and support because they believe that failures make you a stronger person; You took the step, tried, failed, lived it and learnt. He admitted that it took him a few months to heal, reflect and strengthen his mind. Ashley added that every entrepreneur has that spirit to get back to business regardless of the deceptions faced.

After 8 times of facing dead ends, one does get stubborn and persistent though it is imperative to know when to stop. With experiences, one does get tuned and Ashley knows that really well.  He has developed his own way of proceeding; according to him, any process should not take more that 2-3 weeks to get done. If it takes more than that, then there is a must for immediate action.

Fuck up night speaker: Aisha Allee, Founder of Blast Burson-Marsteller

A brave woman entrepreneur whose passion for communication was tested several times.  She narrates her story;

Aisha launched a company with two of her friends at the start of her entrepreneurial journey. The company had everything to succeed; they had clients, the work was being done, clients were satisfied and money was being generated. Trouble started when money started to flow in. The 3 partners started to fight a lot. Aisha found herself out of the company overnight after a board meeting; her two friends had decided to put an end to her partnership. She was left feeling betrayed and with a bank account amounting to zero. Aisha had invested all her savings to this company. A mother of two children, Aisha narrated how she faced that difficult phase with the only support of her children who were very young at that time. She knew that she had to fight back for her family and find a way. She described how she practically camped infront of the doors of CEOs and knocked at each and every door until finally one opened. From then on through word of mouth, deals flew in and Blast became a successful company proudly managing communication crisis for its clients. Aisha remembers telling herself during those critical phase of her career; Even if things are not sound, she has to do what she feels is right so as one day she does not have any regret.

She believes that “One’s success is defined by oneself. ” That is the you define your own success.

Fuck up night speaker: Kim Andersen, Managing Director at Kim Andersen Consulting

Kim opened a Japanese restaurant named Benkei which sold sushi back in 2006. She and her friend invested in this business without conducting any market research. Kim had a day job back then and her partner was managing the business. Kim was clueless that like her, her partner had no experience with the Japanese culture or in business. One day on her way home, Kim learnt that the business went bankrupt and that her partner has fled to another country. The result of this “fucked up” venture was that Kim not only lost her investment but also all her assets including her house. Kim said she also lost her arrogance on that day… The next phase of her life included a lot of self questioning and she meditated back to her core values. She remembered seeing a quote from Indira Gandhi which said “If I die today, every drop of my blood will invigorate the nation.” This inspired Kim and made her work on herself. Kim forgave her partner as she understood that it was her own decision to invest in that business. With the support of her family, Kim’s entrepreneurial spirit finally emerged. She became strongly opinionated and from that day on, she wore her “fuck up” as a crown, like a queen. Today Kim is a Board Advisor and has her own training agency for various professional development.

As organizers, we aimed to change the mindset of people about failure. We are proud and satisfied to learn that people who attended this first edition have really enjoyed and learned from our guest speakers respective fucked up experiences. Many felt inspired and decided to go ahead with their plans.

Stay tune. We will run the next Fuck up night session soon! Follow us of FacebookLinkedIn and Instagram.

Turbine is happy to see women taking the lead in businesses. We have with us Valerie Imbert, a woman entrepreneur who proves that entrepreneurship is genderless. Valerie is an ROI marketing strategies expert with the skills of deriving and fully implement budgeted marketing and communication action plans. She is also the managing director of Europestone Management, a company offering creative brand strategy, targeted public relation and marketing structure.

Valerie shares with Turbine her experiences as an entrepreneur, a woman and a mother.

A woman entrepreneur’s journey

Hello Valerie. 

  1.  Tell us why you have chosen to become an entrepreneur.

I am a person who is very project-base. I like to do things differently, be challenged and meet new individuals. I chose to be an entrepreneur 2 years ago because the previous business model of being a manager or director in an organisation was no more convenient to me. I have 3 years cycle in different companies and then i was always bored by my job. I decided to change business model – big jump for someone like me who was quite afraid of various insecurities and who was a very corporate person. To be honest, I am very happy of this move!!!

  1. Describe one day of your entrepreneurial life. 

My morning routine is as follows; I wake up at 6 am, drop my son to school at 8 am, go to the gym up to 9 am. At 9:30 – 10 am, I start working. I have a lot of meetings with clients, spend a lot of time on the phone negotiating and juggling between clients of completely different fields, and/or do marketing/administrative work on my laptop. I usually either have a rapid lunch or a business networking lunch. I finish working around 4:30-5pm so as to be home for my 8 years old son homework. 6 pm is the start of play time with my 2 years old daughter up to 8 pm when both of them go to bed. Sometimes, I need to work 2 or 3h more after dinner but most of the time, i spend my evening with my husband, chilling out.  

  1. Is it convenient to be both an entrepreneur and a mother? 

200% convenient. All mothers should be entrepreneur ! lol. Even if you need to have this state of mind but being an entrepreneur allows me to have flexible time and when you are a mother, you need to be able to master your time. Being an entrepreneur allows me to go and fetch my son after school and have an ice cream with him or a half day fun, and then work after dinner to catch up. I can handle all the tasks of the house, do the shopping, have personal time for my sport or wellness. i would never be able to do all this if I was an executive working 7 am-8 pm. I feel that every single hour of my day is optimized and I can fully benefit from both my work and family.  

  1. Will you encourage other women to start their business? 

A big YES for all the above reasons. and also because i think that women are very organised and skilled to be entrepreneurs. Many women lack confidence in themselves unfortunately. Mauritius is still a very ‘macho’ society where we need to stuggle. I now have the choice to work with whom i want: that’s a real freedom.     

  1. What does Turbine’s co-working bring to you and your business?

Turbine has been very interesting for me. At first I was working from home and this was not so convenient with the kids. Turbine has allowed me to really separate my private life from the professional one. When i host my clients at Turbine, it is more serious and convenient than at home.

The nature of my activities allows me to be able to work in an open space – we don’t need archives, we do not have confidential documents, everything is dematerialized. Having a staff also, i wanted her to have a social life and colleagues in a good atmosphere. I chose Turbine also initially because it was 2-5 mins from my home – school – gym and supermarket. This village-lifestyle created by ENL is fabulous in moka.  

Also, Turbine co-working has allowed me to have 2 new clients!

  1. How did you and your employees feel working from Turbine?

Turbine has a very nice atmosphere. We are leaving because my family is moving to the north of the island but I do not think that I will find a better place – which is also very good value of money. I would highly recommend Turbine, i currently recommend and will continue to do so. 

Thank you Valerie! We wish you all the very best in your endeavors and keep inspiring others in your journey!

Turbine has the pleasure to receive 20 years old Matina Razafimahefa, CEO and founder of award winning best social enterprise of Madagascar, SAYNA. The competition was organized by “l’Organisation Internationale de la Francophonie” in March 2018 and a Madagascar incubator, Incubons.

Matina is spending one week at Turbine as part of her prize, the aim being for her to know better the entrepreneurial ecosystem, meet key people and make partnerships.

We bring you her exclusive interview with Turbine!

1. Hey Matina, tell us about you and what best describes you.

I am a young Malagasy woman, student in sciences politics at Sorbonne and a social entrepreneur! If I have to choose 3 words to describe me, I would say : fearless, crazy and adventurous ! I love having new challenges, being out of my comfort zone and I am not afraid of the unknown.  I am passionate about meeting new people and knowing their story so that i can help them or learn from them.

2. Tell us about your start-up, SAYNA.

SAYNA means intelligence. I launched SAYNA in November 2017. However, SAYNA has been on my mind since 2013  when I discovered the educational system of France, which compared to Madagascar, is free and of great quality. Back then, I thought that being a woman and that too so young, I cannot do this project. I changed my mind last year when i met Emma Rosman who built the Welcome app which helps immigrants to find jobs, friends and family in Sweden, who also happens to be young and a woman. Inspired, I decided to go for my dreams and launch SAYNA. I am so happy I did. Sometimes, just a single step and a little encouragement lead you to dare and break barriers.

SAYNA help young people rise out of poverty by training them to be a web developer. We have 12 students finishing their 4 months intense training this week. They will each be joining a company, notably Acces Bank, La Star, Axian, P4H among others.  We have 12 more trainees joining us as from Monday 18th June, pre-selected by the companies who will be recruiting them. The company pays for their training,  which is 800 Euro per student, the most affordable code training in Madagascar.
SAYNA has educational partners such as the Hacking Project and hopefully very soon Simplon, who train the students at our premises in Madagascar.

SAYNA exists because I want be part of that generation that will make this world a better place and provide better quality education.

3. Tell us about the competition you won.

I am here in Mauritius and  at Turbine because SAYNA won the competition of the best social company of Madagascar 2018 awarded by the « International organization of Francophonie» and « Incubons » a local incubator in Madagascar. Out of 30 projects, only 10 reached the final destination; the pitch. SAYNA came out as a star project. Check out the sneak peak of the award night here.

4. What brings you to Mauritius?

The prize was a business trip in Mauritius with Turbine so that I will be able to meet new clients, build new partnership and help create a good atmosphere of collaboration in our beautiful region, the Indian Ocean!

The things that I want to achieve here is simple : have new clients and partners  & give the opportunity to the Mauritian firms to have a huge social impact beyond their borders by working with our students !

How is your journey in Mauritius so far?

It is totally crazy. I am meeting interesting people, potential big clients and partners. Turbine is really an incubator with a vast network. They planned all my visits, gave me contacts, invited me to their events and even gave me a Mauritian welcome lunch!

Turbine is really such a beautiful place, the atmosphere is so fun yet productive. People here are so helpful, constructive and amazing.  One week here is too little. I am coming back for sure!

What is your vision of SAYNA?

I want to see SAYNA grow and have 10,000 digital workers all around the world in the next 6 years.

A tip?

Yes! Imagine what you would do if you get an unlimited credit card? And when you know what you would do, set your goals, plan, find the ways to achieve your goals and just go for it!