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Behind every successful enterprise lies a controlled communication strategy. It is essential to integrate this type of strategy into most of your processes. This applies when exchanging with current customers, potential customers, service providers or your employees. Why such a focus on communication? That is because without consistent communication, you will not be able to build the trust of your audience. It will then be difficult to drive commitment and make your business profitable.

How to effectively communicate with the parties involved in your activity? This article provides answers to this question.

Communicating with potential customers

You must be particularly careful when exchanging with potential parties. Below are some rules to build their trust and turn them into clients:

  • Consumers want solutions. No matter what product you launch, highlight its ability to solve a problem or meet a specific need.
  • Focus most of your content on the value that your product or service can bring to consumers.
  • Be creative in your communication. Think about entertaining or inspiring your audience while conveying your idea. Clients will easily remember this type of message and will automatically think of your product when there is a need. Consider using online tools to create excellent visuals or videos. If necessary, you can also employ a graphic designer.
  • Experiment by interacting with the public through questionnaires, surveys and an active presence on social networks.

Communication with customers

Acquiring new clients is much more difficult than keeping the ones you already have. To sustain your business, take care of consumers who already trust you. Here are some tips to help you communicate with them and strengthen their loyalty:

  • Always thank a customer who buys your products by sending a personalized message. You can easily automate this practice if you sell your products or services online.
  • Ask customers to return after using your products and services. Also, consider getting their feedback regarding customer experience. Example of questions are: How did they choose your service? Did they find it easy or complicated to order on your site or to contact you?
  • Set up an irreproachable customer service. Returns, reimbursements and transactions must be smooth and quick.
  • Add a live chat on your website to facilitate communication with customers.
  • Recruit and train customer relationship agents with care; they represent your brand.
  • Ask your customers to produce content (testimonials or recommendations in video or image or text format) on your various platforms. They find enjoyment in doing so and you can easily share high quality content!

 

Communicating with your team

Be it your in-house staff or your service providers, you must always motivate your team. If the people who work with you are satisfied with their objectives, they will become your best ambassadors.

  • Your team needs to know your short and long-term goals. It is important for them to know where you’re going and what you want from them.
  • Get reports from your team members on a daily basis. This can be done either through face-to-face meetings or via video conference. Always ask what you can do to facilitate their job.
  • Develop personal relationships with your team through your communication. Share your life outside of work and encourage them to share theirs. Such a relationship encourages your staff to take initiatives and dedicate themselves to the company.
  • Involve your team when problems arise or decisions need to be made. Ask for their comments and ideas, even if you don’t use them in the end.
  • Openly congratulate and reward team members. Praising a team member in front of his peers is the best way to boost him for the future.

Take care of your communication with all the parties in your company. From customers to suppliers, colleagues and potential customers, all require special attention.

With the myriad of existing means of communication, you can make your business thrive and grow.

Many freelancers and start-up launchers do not want to spend money on an office, though they do not want to work from home either. Enter coworking: a practical and cheap solution to this problem. Apart from being an inexpensive area, these offices can also develop your socialisation and networking skills. This might, in turn, become very beneficial to your business.

However, shared offices do not always equal to peaceful harmony. They might sometimes also be a bit restrictive. Indeed, various rules have be respected in order to integrate easily and to get along well with fellow co-workers.

 

Here are some tips and good practices for maintaining a pleasant and productive environment at a coworking space:

Check for volume and noise restrictions

One of the first things to consider before joining a coworking space is the level of noise tolerance. This is especially the case if your activity requires you to be on your phone and have Skype conversations all day. You should make sure that your co-workers are not bothered by the noise. Otherwise, you can check to see if there is a designated area where you can talk freely.

While shared offices are not libraries that require complete silence, it is good to take the entourage in mind. You should therefore make a decision according to your needs and habits.

Get to know your co-workers

While this may seem obvious, it remains nonetheless a crucial step in enhancing your coworking experience.

Do not limit yourself to courteous greetings. Go ahead and mingle with your co-workers. Try to know more about their job and their experience. You will undoubtedly learn a lot from these interactions!

Be friendly and lend a helping hand whenever possible

A coworking space is a friendly place which brings together entrepreneurs, freelancers or teleworkers from various fields. Do not miss the opportunity to interact with as many people as you can. Get interested in others and if you can, try to give them a little push in the right direction.

It does not have to be something big. You can, for example, just share the Facebook page of the young entrepreneur sitting across from you. In time, that same person will no doubt return the favour. Small things build friendship and trust and will no doubt contribute to the growth of your business.

Respect the shared equipment

Be it the coffee machine, the microwave or the couches, a coworking space requires you to be extra careful with the equipment. After all, everyone is and/or will be using these facilities. It would be best for them to remain clean and in good condition.

Also, if you have a habit of monopolising the printer or the photocopier, you should stop immediately. Coworking is all about sharing, so not maintaining this spirit will probably result in you having an unpleasant experience.

Participate in joint events

Some coworking spaces organise events on a regular basis. These include workshops, in which each co-worker can share their expertise with others, conferences as well as informal food events.

These are an opportunity to get closer to your neighbours. You will then be contributing to increasing the harmony and pleasant atmosphere in the shared office. You can also use these events to build your network.

Keep the schedule in mind

Shared offices most of the time function according to specific schedules. It is important to adhere to them so as not to spark conflicts with the owner. In addition, many coworking spaces allow you to book a meeting room. The allotted time can be anything between a whole day and half an hour. Out of respect for the other members who booked the room after you, you should not exceed the given time.

By following the above tips, you will easily be able to join and thrive in a coworking space.

Communication between the members of your team is crucial to make your company achieve its objectives. Difficult communication wastes time, creates distrust and becomes a source of stress for your employees. These are the ideal factors for mediocre results. However, there are several measures that you can take to make your employees work better together. Here are 5 tips to promote harmonious collaboration between colleagues:

 

1. Promote human contact

Considering the variety of internal communication tools that companies employ, human contact is often deemed negligible. Some of your staff would rather send an email than walk to a colleague to talk over an issue.

Try to encourage your employees to get together for coffee. They might also benefit from a small informal meeting in the morning to get the day going. These will allow for a lot more productive discussion than a series of virtual messages would. Moreover, meeting face-to-face strengthens the bond within your team.

 

2. Correction: ‘reasonable’ human contact

While face-to-face communication has many benefits, it can also have some negative effects. For instance, walking up to someone to ask them about various small matters can become quite overbearing.

Before interrupting a colleague, it is important to look for signs of his/her availability. One of these might be to check whether the door to his/her office is open or closed. Another sign that someone is focused on their work would be when they are listening to music via headphones. In case the person is unavailable, it might be best to come back at a later time or to send an email.

 

3. Organise meaningful meetings

Spending time together brings team members closer and helps to identify common interests. In meetings, employees get to know each other and communicate properly. While these will not make all of the colleagues friends, they are an opportunity to understand everyone’s motivation. This will in turn also work towards making communication much easier. Also, if face-to-face meetings are not possible, video conferences are still a viable option.

 

4. Hang out with colleagues

If you want to create bonds between your team members and improve communication, consider bringing them together for fun activities. Arrange lunches together or go for drinks after work. Team building events or simply relaxing days out can also be helpful.

These moments bring your employees closer to each other and definitely end up having a positive impact on their teamwork.

 

5. Encourage respect and honesty

Improving communication requires commitment from the whole team. In order to achieve this, you should establish a corporate culture that promotes respect and honesty.

When there is an issue, your employees should be able to express themselves as much as they should be listened to. If you send an email or use any other technological means of communication, take the time to reread your messages to check the tone. Thoughts may manifest differently in text than in real life.

 

With seamless, respectful and effective communication, your team will become more productive. It will be easier for your employees to work together towards a greater goal: the success of your business!

Be they comedians, YouTubers, models or even bloggers, they are more importantly the new faces of Mauritius’ influencer marketing sector. For example, Vincent Duvergé and his friends can be seen at Chantecler, while Neeshi Beeharry is the brand new endorser for Patel Optics. Influencer: is it a promising job?

From YouTuber to influencer

Probably one of the most recognisable faces across the Mauritian Web, Vincent Duvergé, under 25 years of age, is already a major influencer. The young YouTuber quickly seduced his audience thanks to his parodies and mimics on the video platform. Today, brands contact him to promote their products. Making use of a familiar face that Mauritians already appreciate seems to be a winning formula for many companies.

What is influencer marketing?

Companies are increasingly using social media to get closer to their customers and gain greater visibility. Influencer marketing thus refers to the use of the popularity of influencers to promote products and services. This method is gaining in importance in Mauritius and throughout the world. Considering that 70% of millennials rely on the recommendations of influencers before making a purchase, there is no longer even a trace of doubt. The vast majority of young adults seek inspiration from influencers, and brands are not about to let this opportunity slide.

Driving trends and promoting sales

These social network “people” already have a substantial number of followers. This popularity enables them to influence a lot of users. This can be achieved through product testing or by becoming a brand ambassador. One such example is Laetitia Darche Sauzier, Miss Mauritius 2010, who is now an ambassador for Huawei in Mauritius. However, popularity alone is not enough to influence consumers’ purchasing decisions. These influencers must also act as true professionals.

What type of future awaits influencers in Mauritius?

Few Mauritian influencers can currently make a living out of this “profession”. However, the companies or agencies with which they collaborate regularly send them gifts and products to test. Depending on their popularity, they can be contacted by several brands. Joel Capillaire, who has more than 9,000 followers on his Instagram account, is hired by three brands. He even happened to go to Malaysia and Singapore to take pictures for a travel agency. However, income is not stable and until this concept grows in Mauritius, most of the influencers have another simultaneous occupation.

Influencer marketing on a worldwide scale

Nevertheless, at international level, a large number of influencers manage to succeed. Swedish blogger Lina Lindholm covers 100% of her life costs through the means of her Instagram account, which currently has more than 100,000 followers. The same applies to female YouTuber Lilly Singh, aka IISuperwomanII, who now has 14 million subscribers to her channel and no less than 2.5 billion views on her videos. A true success story for the 30-year-old, and certainly a glimmer of hope for our talented young Mauritians!

Human productivity is not the same as that of machines. There are certain times at which we are the most efficient and some instances at which we lag in terms of productivity. This is perfectly normal, as the brain needs to rest. However, improving our efficiency is becoming more and more important to maintain increasingly competitive and demanding jobs. To answer to this need, various studies were carried out. These analyse the day of a general working adult to determine the times at which we are the most productive.

The ‘ultradian rhythm’

People function on a 24-hour internal clock. This equates to a whole day in which we sleep, wake up and go through several levels of alertness. The rate at which we transition from high productivity levels to low productivity levels is called the ‘ultradian rhythm’. This rhythm can vary from person to person, but humans generally go through cycles of heightened focus that last around ninety minutes each. These are known as the ‘ultradian cycle’.

They begin with high productivity levels that gradually deplete themselves as the cycle grows to a close. There is a way to find the time at which a specific person’s ultradian cycles begin. For instance, they can monitor their moods and their levels of concentration across several days. By tracking their routines, they will be able to identify their peaks and drops in terms of focus. Following this step, they can use the gathered data to increase their productivity and to take breaks when necessary.

People’s powers of logic and deduction are at their best in the morning

On a more general note, studies have found out than humans are the most efficient in the morning. This is due to several reasons. For instance, research indicates that people experience a 50% spike in their stress hormones within 30 minutes after waking up. This suggests a heightened level of focus and concentration which does not compare to the rest of the day.

Work that requires critical thinking, creative prowess and high mental capacities should therefore be done early. Additionally, mornings are hailed as the best time to exercise as the body builds more muscle at dawn than at dusk. Distractions do not impede on our thought process as much in the early hours of the day as well. This means that we are less likely to lose our focus to social media sites or other hobbies before the afternoon.

Another study shows that humans generally wake up in good moods. This positive attitude tends to get increasingly better as the time passes. Noon is supposedly the time at which people are in the best of moods. However, after this peak, humans start to get tired. Their efficiency begins to drop as the workday drags longer. As such, it is recommended to organise important meetings and to take high stake calls at midday. Success rates are much higher in the mornings or at noon in contrast to later on in the afternoon.

 

It is, however, important to note that humans have individual perks and are not all on the same schedule. Night workers may for instance find themselves to be at their lowest levels of productivity in the mornings. Other such alterations need to be taken into consideration when defining the time at which people are the most efficient. Nonetheless, having a general scheme can still prove to be useful.

Every last Thursday and Friday of the month, we offer free Co-working passes!

These passes are for those who wish to experience what it is like to co-work in an open space environment.

Our co-workers are entrepreneurs, innovators and various professionals (Architects, Accountants, digital marketer, developers…and many more),  who form a strong community of like minded people helping each other out.

One free pass can last a full day, 08h30 to 17h00, at our open space.

The next free co-working open days are as follows:

– January 24th and 25th
– February 21st and 22nd
– March 28th and 29th

**Not to forget** The offer also implies Free Coffee and other amenities (kitchen, WIFI and games) !!!

Sign up now! 

When: Tuesday 04 December, from 18hr00 to 21hr00

Believe it or not, there is an art to networking, if you are to ensure your ROI.
During this session, we will share tips and ideas on how to get the most benefit from the netWORKing events you attend.
And we will share with you how to build the kind of relationships that lead to quality business referrals and ensure you netWORK rather than sell.
This event is a must for anyone who:
Would like to grow their sales pipelines or feel more comfortable meeting large groups of people.
Entrepreneurs who would like to improve their ratio of turning contacts into referrers.
Business people who would like to get the most benefit from netWORKing.
Or just any curious minds who want to become better networkers are most welcome.

Fees Rs 500/Person
20% Discount for JCI, MBN Members and Turbine’s Community.

Venue: Turbine Business Incubator,
Vivea Business Park,
Moka.

Turbine is mainly known for its start-up incubation and entrepreneurial activities. In the view to promote entrepreneurship in Mauritius, it is essential to provide a flexible place of work for talented individuals and professionals that foster a culture of innovation. For that purpose, we created Turbine’s Coworking space.
Shubhda Gujadhur is our newly appointed Community Associate. She is a young, creative and dynamic person who is all about promoting innovation and a healthy community in and around Turbine. She is in charge of Turbine’s Coworking space and shares her experience with us.

Coworking, a new culture of work

There are many things to be said about coworking but none of them will make any sense if one does not understand what coworking is. A quick online search will yield the following result:

“…the use of an office or other working environment by people who are self-employed or working for different employers, typically so as to share equipment, ideas, and knowledge…”

And while that pretty much hits the nail on the head, this definition brings many implications with it.

Think about what you need to be able to work? Your laptop, a plug point for your laptop, a desk, a chair and most importantly a decent internet connection. A space that would offer you all of those is called an office; where you rent your space for a fixed price every month, where you go to work every day to meet the same people and where you sit at your same spot to finish your work.

What if I told you that you could go to work, have flexible rental packages, meet new/ different interesting people every day and sit at a different spot whenever you would like to?  That is the first implication of the co-working definition. Oh, did I mention the free locally roasted coffee that you get?

Coworking vs Traditional work office

The second implication is that there is a particular culture that comes with co-working, one that transcends job titles, years of experience and rigid aspects of blue collar jobs: It is a culture of community; people sharing ideas, consulting one another in their respective fields of expertise, and at times, even collaborating with one another. At Turbine, this is done by fostering trust, diversity and innovation. Co-working brings diversity with it and collaborations between diverse groups of people make the best recipes for innovation.

Another issue that traditional offices have to face is the need to summon external professionals to solve your problems. Say your laptop has a bug: You would need to call a professional in order to fix it. However, it is highly likely that you will find a developer/ IT person in a co-working space that will probably be willing to help a friend out. The same goes for professional advice: Often times when you need specific advice on in specific areas, chances are that you could find someone to give you their expert opinion on it and vice versa.

The final (and favourite) implication of the definition is that you actively and passively participate in building a community of individuals who might have otherwise never met but that still support one another.

Want to try spend a day at Turbine’s Coworking space? See our offers here or email us on hello@turbine.mu