After the successful completion of the Turbine Test Drive 2018 in last October, four start-ups have joined the Turbine’s Incubation programme in January 2019. These start-ups are Friend’livery, Katapult, Connectme and Feuilles et fleurs.
Going green is not just a thoughtful decision to take with regards to the environment. It also enhances the way customers perceive a company. For instance, for the same service, a client might choose one firm over the other just because it is eco-friendly. Firms can thus impress consumers and potential collaborators by opting to protect the environment.
There is no need to make drastic changes. A company can start shifting to eco-friendly means through some simple steps. Building a green business from scratch also involves the same ideas: rejecting practices that harm the environment to adopt those that support it.
Firstly, these are the materials that an environmentally friendly company should avoid using:
- Plastics that are made from polyethylene
- Multilayered packaging
- Fossil fuel energy
- Materials that cannot be recycled
A firm wishing to go green can use the following instead:
- Plant-based plastics
- Biodegradable plastics
- Alternative energy sources
- Recycled materials and products
- Recycled moulded packaging
- Post-consumer recycled polyethylene bags that are made from recycled waste
Just by changing the products that the firm uses, it is already positively enhancing its ecological footprint. In this sense, going green starts by producing less waste and favouring natural, recyclable energy.
This is only the beginning though, as many other measures can be taken to make a company eco-friendly. The list below shows certain steps than a firm can follow to drive its environmentally sustainable growth:
1. Invest in nature
Planting trees outside the office not only contributes to the protection of the environment, but also beautifies a building’s exterior aspect. Inside the building, plants can be used to purify the air. Scatter potted plants throughout the office, both in the lounge and next to employees. This will brighten up the atmosphere, make clients and new recruits more at ease and increase productivity to some extent.
2. Save energy
Switching off the lights when they are not in use decreases the amount of energy waste that a company produces. The enterprise can also opt for energy-efficient lighting instead of incandescent bulbs. At the same time, it can choose to replace old equipment and machinery with new, eco-friendly items. Adopting this practice also helps to save money on the electricity bills, resulting in an additional fund. This extra money can be used to better the company or to further finance the firm’s green venture.
3. Opt for electronic data management
Getting rid of unnecessary paperwork can significantly reduce a firm’s negative impact on the environment. Computerise as much data as possible. This is not only eco-friendly, but also saves money as there is no need to buy as much paper anymore. Recycling used paper which is no longer needed is another green practice.
4. Reduce oil consumption
A company will truly be environmentally friendly when its employees also adopt this value. For instance, carpooling is a good way to save oil and money. Public transportation and telecommuting are additional options that can be considered.
This is only a beginning. Many other measures can be adopted to build an environmentally sustainable business. It is never too late for a firm to decide to go green. The first step can be small, but its impact will undoubtedly be impressive.
When you think about launching your start-up in Mauritius, various questions and doubts arise. Will you get funding? Does Mauritius have a market for your business? Will your start-up be able to grow within the island? However, despite its shortcomings, Mauritius may be just the right place to launch a start-up.
Helpful development schemes
Mauritius offers several development programs to help entrepreneurs in their venture. Schemes such as the SME Partnership Fund, the Mauritius Business Growth Scheme and the AFD Green Lending Scheme are available to business launchers. They can assist in both the opening and the growth of a start-up. Another way through which entrepreneurs can get support is incubators. These organisations specialise in the nurturing of a business. This includes, but is not limited to training, funding, legal assistance and the provision of office space.
The Mauritian market and growth opportunities
As a developing country, Mauritius is hungry for and open to new ideas. Innovation is fuelling the booming technological sector and creativity is being sought out everywhere. Now would therefore be the best time to introduce your idea and to try it in a start-up. Many young entrepreneurs have tested the waters, tasting sweet success. Some of them are Blast Burson-Marsteller, Focus Events, Sweat and Laugh, amongst others. As the country continues to develop, it will rise in terms of economy and innovation, providing further growth opportunities to Mauritian businesses.
Beginner friendly environment
Aspiring entrepreneurs who want to launch their first business will find Mauritius to be right up their alley. If you are Mauritian, you can count on your familiarity with the country and its citizens for a pretty smooth start. Mauritians who open their business on the island already have an idea about what their market will welcome or reject. They also benefit from the support of their family and friends, which is an invaluable asset. Before becoming a fully-fledged enterprise, start-ups often have to go through trial-and-error phases. While some aspects of a new business may pass with flying colours, others may fail. Dealing with failures is hard for anyone, even more so when in an unfamiliar place surrounded by unfamiliar people. As such, it is always a good idea to start in a familiar environment.
Foreigner friendly too
Favourable conditions also welcome foreigners who wish to launch a start-up in Mauritius. With the country’s low-tax jurisdiction and investor-friendly environment, the process to open a business on the island is quite smooth. Foreign entrepreneurs can also benefit from the support provided by the schemes and organisations mentioned above. Since Mauritius is a small country, it can also be a perfect test location for a start-up. Trying out an idea can be risky depending on the scale at which the test is carried out. Therefore, reducing the impact of the success/failure by testing in a small area can be beneficial to new businesses.
While Mauritius is small, it is a fertile hub for entrepreneurs. Its current status as a developing country prompts further growth, offering the right environment for the launch of start-ups. Whether you are enthusiastic or hesitant about opening your business, the advantages and opportunities that the island provides will undoubtedly be beneficial to your venture. So, ready to take the first step?
Every aspiring entrepreneur wants his/her idea to attract attention and grow. In this sense, Turbine gives a valuable opportunity to Mauritian entrepreneurs. Indeed, it enables them to participate in a pitch session which allows them to unveil their idea(s) to sponsors and potential investors. The second season of the Test Drive crowned Clean Ocean as the winner with a Rs 50 000 prize offered by PwC Mauritius on the 19th of March 2019. Keep reading this article to find out more about the programme and its participants.
What is Test Drive?
Turbine, an incubator under the ENL Group, launched the Test Drive as a high-level competition between entrepreneurs with innovative projects. The competitors were tasked to present their idea within one minute only. Of course, to win, they had to make sure their projects appealed to the jury. A questioning session followed the presentation, a part that the owner of the Clean Ocean project found particularly stressing. In this section, participants were asked to extrapolate on and/or defend their idea according to the queries of the jury. However, the difficult stages of the Test Drive allowed for a winner to be chosen amongst the many brilliant competitors.
Focus on the new edition’s participants
Suffice to say that the participants were indeed brilliant. The companies that presented their ideas in the Test Drive were extremely diverse in terms of operating sectors. Apart from Clean Ocean, Roomscout, Swap & Share, Parent Academy, E-sitters, Mod2vi, Soursop, Rwazi, MauProbleme, Momanzer, One Urban Garden, Get Famous, Vehicle Service Plan, Sweat and Laugh, Tablier/Sabliers, InTouch, Feelocal, HerDeals and Data Vector all took part in the competition. Amongst these businesses, Mod2vi and Roomscout also shone alongside Clean Ocean as runner ups. Turbine’s latest graduates, Fundkiss Technologies Limited, AVR Plato Technology Limited and Fancy Dreams Limited, were also handed their certificates on that day.
And the winner is…
Finally, it is time to introduce the winner of this year’s Test Drive. Rick Bonnier, the young man behind the Clean Ocean project, succeeded in making his project shine the brightest in front of the jury. He presented a robot capable of sensing plastic while both at the surface of a body of water or within its depths.
An idea which boasts both innovation and an ecological initiative, Clean Ocean was attributed a cheque worth Rs 50 000 by Olivier Ma, Partner at PwC Mauritius and the 2019 Test Drive sponsor. Rick Bonnier is positive about using his reward to further his work on his robot. One of the improvements that he mentioned is the addition of a solar panel to the machine.
To conclude, while the Test Drive demands companies to compete against each other for the prize, it also brings them together. Entrepreneurship can be a very tough path to follow. As Rick Bonnier says, “I have met many nice people and above all, [the Test Drive] allowed me to converse with people who are living through the same experiences I am. It’s comforting to know that I’m not the only one who wants to start my own business”. Mauritius is sure to hear more about Clean Ocean and all the other businesses that participated in the competition in the days, months and years to come.
An incubator is by definition a growth infrastructure which helps new ventures develop into successful businesses. The process usually involves the provision of physical and communication facilities as well as networking possibilities and education. Via the assistance provided, the start-up will eventually gain access to capital.
The concept of incubators was born in the United States in the 1950s, but primarily became noticeable in the mid-1990s. Indeed, the dot-com boom resulted in a chain of incubators and 2005 finally saw the creation of Y Combinator. This American organisation is one of the leading incubators around the world. It is at the base of successful companies such as Dropbox, Airbnb, Twitch, Quora and more such enterprises.
Y Combinator is also known as the company which sparked the rise of modern incubators around the world. For instance, there are approximately 7000 incubators worldwide, according to the National Business Incubation Association (NBIA). Amongst these, 1250 can be found in the United States alone, 700 in China, 400 in Brazil and 220 in the United Kingdom. Mauritius also has some incubators, although the numbers are less impressive.
Impact of incubators
All of these incubators are impacting on the worldwide start-up scene and individually changing specific entrepreneurial landscapes. The survival rates for businesses that go through incubators are reportedly around 92%. Their success is attributed to various aspects.
While some value the development of business skills, others highlight the networking advantages that come with incubator programs. Start-ups gain both credibility and value when associated with incubators and the latter’s sponsors. Also, they are less likely to scramble with official/legal paperwork with the provided guidance. These contribute to raising a confident batch of start-ups that can tackle markets and challenges with relative ease.
A good work environment
The provision of office equipment and a functioning work space also impacts on the entrepreneurial scene in various ways. Firstly, these give entrepreneurs the necessary tools they need to cultivate their ideas and to network with other start-up owners. The potential for growth is considerably greater in this sense.
The whole ecosystem benefits from incubators
Also, with access to these facilities, entrepreneurs are given a place to start, which boosts their involvement in their project. It is therefore safe to say that incubators promote and actively participate in the growth of entrepreneurship on various levels.
For instance, the start-up ecosystem is seeing changes at both macro and micro levels with the involvement of incubators. The organisations help with the economic growth of a country. They also have a hand in the creation of wealth, jobs and innovation ventures. Additionally, incubators aid in the fostering of an entrepreneurial culture on a local level. They promote research and create opportunities for university students and in certain cases also impact on international trade.
On a more specific note, the changes that incubators are bringing to the entrepreneurial scene in India reflect the local population’s drive in terms of start-up creation. However, while around 5000 businesses are created in the country each year, a lot of these start-ups end up dying due to a lack of support. This can be attributed to the gap between entrepreneurs’ expectations and incubators’ offers.
In any case, Mauritius has a lot to learn from incubator experiences and impacts worldwide. The advantages that these business hubs provide can be very beneficial to the local entrepreneurial scene.
Turbine is glad to introduce Aysha Julie who recently joined Turbine as a Start-up coach. Aysha is coaching Jason Delorie and Eva Graham, founders of ConnectMe, and Jade Li, founder of Katapult. We are excited to see the pathway that Aysha make with these two startuppers to help them build successful and sustainable businesses.
Aysha shares her story with us!
I’m Aysha Julie, I’m a business coach at Turbine. I am also an entrepreneur who has set up and ran businesses in the UK.
Tell us about your entrepreneurial journey and your experience with entrepreneurs and start-ups so far.
My entrepreneurial journey started as a child when I would play shops and markets with my sisters and friends, selling them stuff that they didn’t need and may have been theirs to start with! At college and university, I made extra money by running events and doing beauty workshops. I always knew I wanted to work for myself and I did not like the idea of working for someone else for little money and little reward.
My first jobs were for small PR agencies run by the founder with a small team, I saw how to set up and run a PR and how much money could be made with the right clients. At the age of 22 I set up my own PR and celebrity booking agency with ‘friend/colleague’, we secured a number of good clients and rented a small shoebox of an office on Harley Street in London and although we worked together well to start with our visions for the business were very different as were the amount of hours we thought we should put in. I was working very long days but my partner would turn up whenever she felt like it and this led to a breakdown in our communication, she then decided she deserved more shares than me because she bought in a new client. It was at this point I said ‘ this isn’t working for me, just buy me out’ and she did. It was enough to buy me a few plane tickets and some time to travel.
I then took a job with the NHS (National Health Service in the UK) working with young people to design and create a health service for them – human-centered designed. We created a great product that was hailed as a national example of good practice and innovation – I spoke at conferences and provided consultancy about the scaling of the project to other areas. I then left the job and started to do consultancy bringing my expertise to the public sector and NGOs to help them to develop services and campaigns based on the needs of their users, be more effective and talk to their audiences better. In 2007 I had my first child while being a self-employed consultant, this was one of the toughest things about being an entrepreneur but also one of the most rewarding. I went back to work when my daughter was only 3 months old but it was for only one day a week so it gave me the flexibility to still work and do what I loved but also the opportunity to spend time with my baby. For baby number 2 I went back to the NHS for some job security and 1 year paid maternity leave, being employed by one of the world’s biggest employers provided me with great experiences, learning, and connections. In 2012 I decided I wanted to spend more time with my children and do something I really cared about, I sat down with my husband who was also dissatisfied with his job so we decided to set up a social enterprise that provided health and wellbeing services for young people who were overlooked by mainstream services. We created a number of projects and programmes that we co-designed with young people, we started by running a few small projects to prove the concept. These were successful and impactful and we were commissioned to develop them further by several local authorities and NHS trusts. The company is still running today we have worked with over 4500 young people to positively impact their lives.
For me being an entrepreneur provides me with freedom; the freedom to chose the hours I work, freedom to spend time with children, to chose the clients I work with and the type of work I do. However being an entrepreneur often means being all things – HR, accountant, sales manager etc, it can also mean working weekends and evenings but for me, the rewards outweigh anything negative and I’d never change it.
How can you help Turbine’s and other start-ups/entrepreneurs?
I am an experienced coach, I’m also an entrepreneur with a wide range of experience covering a variety of sectors. I love supporting entrepreneurs to explore their business ideas and how they can develop them. As an entrepreneur, I’ve had highs and lows and lots of challenges that I’ve overcome so I am well positioned to support other entrepreneurs. I’ve had successes and failures and learned a lot throughout my journey.
Together with Turbine, what do you envision to bring for the start-up world/ecosystem?
Turbine is innovating and incubating some very exciting start-ups so I am delighted to join Turbine on this journey to support entrepreneurs to bring their businesses to life. Turbine is a great place for start-ups, there is so much expertise within the team to support entrepreneurs develop and test their ideas, so if you are an aspiring entrepreneur come and speak to us. Although Mauritius is a small island, there is so much potential to help entrepreneurs to develop an innovative and scalable business that will have a positive impact on the economy here, but also pan-Africa and globally. Turbine is the catalyst that will help the entrepreneurs to bring these ideas and business to fruition.
Failure is only a failure if you fail to pick yourself up and learn from why you failed.
Turbine is glad to have Alexandrine Maigrot as one of our Start-up Coaches. Alexandrine is coaching Nathalie, founder of Feuilles et Fleurs. We are pretty sure that her years of experience will benefit our start-up in the best way possible. Alexandrine shares her journey with us.
Alexandrine, please tell us about you.
I was born and raised in France, before settling in Mauritius. Through my professional activities, travels and various trainings, I had the opportunity and pleasure to open up to different cultures, all equally enriching.
With an initial Bachelor’s degree in Economics, Business Management and Marketing (advertising and international trade option), I started my professional career in large groups, notably as marketing manager and product developer.
In my jobs, I have always allocated space for creativity and attached particular importance to employee initiatives and personal development, accompanying it to the best of my abilities and skills.
Share with us your professional journey and your experience with entrepreneurs and start-ups so far.
Passionate about entrepreneurship and project developments, I made it my job, creating my own company to support and guide other companies, and also personally undertaking projects with partners (financial or operational).
Thanks to my 30 years of professional experience, various project accompaniments or implementation and a further training in Coaching (School of Anne France Weyl – Hedo coaching), I am committed to putting my skills at the service of other people to enhance their performance by accompanying their projects and providing individual coaching, collective or organizations, with a certain attraction for the world of entrepreneurship.
I use my creativity to help my interlocutors develop their full potential and thus help them to meet the personal and professional challenges of our time.
I’ve been summing this up lately as “passing on knowledge to” doing with what we have, what we are to move from the ordinary to the extraordinary. »
Why have you chosen to be a Turbine’s Start-up Coach?
Working with Turbine and Start-ups is a pleasure in the sense that it meets my values.
I fully support the concept of Turbine, which provides guidance and expertise to new entrepreneurs and helps them spread their wings!
It sometimes seems difficult and complicated to start a business especially when you’re “alone”. Turbine offers the necessary coaching, networking opportunities, expertise, and support to entrepreneurs in their difficult journey. It is, in my opinion, an incredible chance for new entrepreneurs who will know how to seize this opportunity.
The experts and coaches accompanying these young entrepreneurs, within the framework of Turbine, provide their assistance to the development of projects and new ideas, which may become businesses that might not have been born otherwise. This can surely enrich Mauritius’ economy and reveal new entrepreneurs’ talent.
After the successful completion of the Turbine Test Drive 2018 in last October, four start-ups have joined the Turbine’s Incubation programme in January 2019. These start-ups are Friend’livery, Katapult, Connectme and Feuilles et fleurs.
The Incubation Program of Turbine
The Incubation program of Turbine lasts 12 months. During this time, the incubated start-ups benefits from free co-working seats, weekly business coaching with a dedicated coach, 30 hours of free access to experts in Marketing, Finance, Legal and more, access to Turbine’s network, media exposure via Turbine’s platform and press partners, tailor-made workshops among others.
Turbine in return takes 10% of equity from each incubated start-up, the aim is to finance our operations costs and support other projects in the future.
Our mission is to support start-ups and give them the tools and support they need for the pre-launch, start or scale their business. We help entrepreneurs to better follow their respective milestone plan and identify new solutions for their challenges.
About the Incubated Start-ups
Friend’livery is a crowdshipping platform with the objective of connecting travelers with people who need to receive or send something that travelers could ship. This start-up allows you to receive and send products anywhere in the world. Founded by Yohanna Laroque, friend’livery was recently launched and already has an active community of more than 500 Facebook members.
Katapult is an initiative to encourage young people to get involved in STEAM (Science, Technology, Engineering, Arts and mathematics). Founded by Jade Li, this start-up offers game-based learning experiences in robotics and coding to develop the computational thinking of children, but above all to show them that they can really change the world. Jade organizes various workshops incorporating games, storytelling and real-life applications that make them as interactive as possible.
Connectme is a start-up that enhances the way to search, evaluate and book services. It is an easy-to-use platform that allows users to search effectively for service providers. The founders, Jason Delorie and Eva Graham, are currently building their first product tutor.me, a platform linking students, parents and guardians with clear and concise information and various benefits. The team is currently reaching out to teachers who wish to be part of this community.
Feuilles et Fleurs, founded by Nathalie Daruty, is a start-up that offers natural, local and good quality products. Nathalie cultivates her plants and packs her products in the most respectful manner to preserve their benefits. She also organizes various workshops to share her knowledge and help people create their own cosmetics and cleaning products. Nathalie’s creations today include twelve varieties of infusions namely turmeric powder, moringa powder, bulk raw dried plants, massage balls (Siam buffer), sage-based purification fagots.
The on-boarding of the 4 start-ups
Turbine celebrated the on-boarding of its 4 new incubated start-ups last week at Vivéa Business Park with the presence of Turbine’s partners, experts and business coaches.
Turbine is proud to have by its side strong key people of the entrepreneurial ecosystem and sincerely thanks all of them for continuously believing in Turbine’s mission. The Turbine team is all set to start this journey with the newly incubated start-ups and looks forward to see them strive and thrive into successful and sustainable enterprises.
Connectme is a start-up that provides a platform to better search, evaluate and book services and is proudly being incubated by Turbine. Jason Delorie, Co-Founder of Connectme, shares how his entrepreneurial journey started.
Tell us about your story.
I am Jason. I have always had a love for creative problem solving. I enjoy looking at things from a different perspective to come up with innovative, simple solutions. Ever since I was young, I was constantly telling my parents about my many ideas. From motorised roller blades at the age of 8, to The Seatcase (a suitcase you could comfortably sit on when queuing) when I was 11. As I got older and realised that my passion was to one day bring these ideas to life, I enrolled in University to study entrepreneurship. I learnt, amongst many other things, that everyone has great ideas but what makes the difference is the business behind them. I then spent the next few years focusing on making ends meet, starting my career washing dishes in the F&B industry to becoming a manger at several prestigious events such as the Winter Olympics in Russia, the Commonwealth Games and Ryder Cup. I then made the life changing decision to move to Mauritius in 2015, starting as a business development consultant to recently being appointed innovation co-ordinator of the ENL Group. Although there have definitely been challenges, I haven’t looked back!
As an expat in Mauritius, I was filled with exhilaration, excitement, uncertainty and well, fear. An intense cocktail of emotion that spiked my adrenaline and curiosity daily. As life settled and the mundane took over, all the usual stresses of the world set in. My shower broke, ‘Where do I get a plumber?’ Not knowing where to even start looking, I was faced with several weeks of cold showers before I was able to find a, not so reputable plumber, through word of mouth. Then of course, the electrics blow! I once again suffered trying to find an electrician to come to the house. The pain of going through the same issues again and again, over several different service providers, was the birth of Connectme.
What is Connectme?
There has to be a better way to search, evaluate and book services. And that became mine and my co-founder’s mission. We are creating an easy to use platform which enables users to search for service providers while focusing on what is important to them; whether it is price, location, availability etc. We want the user to evaluate and compare profiles by using testimonies and ratings for each service provider, thus giving them peace of mind that they’ve found the right person. The user would then be able to check availability, book and pay, all in one place.
As we experienced the same issues in almost every service industry, from plumbers to tutors, we understood the need to develop a separate website for each niche. This enables users to have a more specified and targeted experience of searching and quoting, while knowing an industry expert has vetted each service provider.
As my co-founder, Eva Graham, is an experienced teacher and tutor with first-hand experience of the issues mentioned above, we turned to the prevalent tuition industry for our first product/website, tutorme.mu. Further research has proven that such issues are wide spread within this profitable industry. My niece at the time was needing some specialized extra support, but her mother was unable to find anyone with the required experience. Like any parent, she was worried about making the best decision for her child, to not compromise her child’s education. Our goal at tutorme.mu is to give parents and students peace of mind, knowing that they have made an informed decision that was right for their specific needs.
Not only do we want to give parents and/or students a better user experience by saving them time and providing trust, we also want to offer benefits for each tutor that signs on, to address the pains tutors face in the industry. Among other features, we will help tutors advertise their services, organise and schedule their time, and ensure they receive payments on time and in full. Allowing them to focus on what they do best, teach!
Tell us about your journey with Turbine.
This business idea became a reality when we entered the Testdrive program at La Turbine. Participation in the test-drive gave budding entrepreneurs, like ourselves, free access to tools and start-up knowledge, enabling us to test the viability of our idea with the added bonus of possible incubation. Through this experience we received vital advice from entrepreneurs who have walked this road before, the stuff you can’t read in a textbook. From workshops on how to take advantage of free software and the many tools out there, to getting your potential customers involved and engaged from the start, as well as learning about how it all works in the Mauritian context. The advice and direction proved to be invaluable and we were lucky enough to be offered incubation for Connectme, after a final pitch day where all contestants had the chance to pitch their business to industry leaders and potential investors.
After incorporating our company in January, we are now well on our way with our Connectme journey. We have been engaging with our tutorme.mu customers and education experts to develop our first website. Our journey is about to hit its first big milestone by launching to the public in the next few months and we are excited to start delivering on our mission. For now, you can check us out on Facebook and Instagram.
We are currently seeking tutors interested in pre-sign up and being a part of the tutorme.mu. community. If you sign on before 1st of April we are offering a deal of 6 months free premium membership (with a value of over Rs 3,000). Premium services include free promotional advertising, free invoicing tools to track your payments and access to shared resources (such as lesson plan templates), on top of all the features of a regular tutorme.mu account. For further information click on the link bellow.
If you would like to get involved and share your insight regarding any potential industry for connectme, please do not hesitate to contact us.
CEO and Co-Founder connectme
Co-Founder connectme. and Educationalist
Friend’livery is one of Turbine‘s new incubated start-ups. Turbine has the pleasure to be part of the journey of this start-up whose mission is to turn all travellers into deliverers. Yohanna Laroque, founder of Friend’livery shares her story with us.
Tell us about you and how you started your entrepreneurial journey.
“I am Yohanna, I am French, and I have moved to Mauritius in November 2015 with my husband. During my first year there, I realized I missed a lot of products I was used to buying in France.
I had a few choices: change my habits, order online or wait for friends and family to visit. I did change my habits for few products. For the rest, I tried to order online, but it wasn’t an efficient solution because of the high shipping costs, the tax amounts, and the delay of delivery.
So, when my parents and friends would come visit, I would order online, ship to their houses in France, and they would pack my orders in their suitcases. And I saw a lot of people, expats and Mauritians, do the same with their own families and friends.
And that is when it hit me! Why do we have to wait for family and friends to travel when there are millions of daily travellers who could deliver our orders for us?
In addition, I have always wanted to become an entrepreneur, to create a project that would be useful to people, to work on my own terms. But I waited for the idea and the right moment to take the leap! And this is now!
That’s how Friend’livery was born!
What is Friend’livery?
Friend’livery is a crowdshipping platform whose objective is to connect travellers, with people who need to receive or send something the travellers could ship. Thus, people can receive and send anything, anywhere in the world.
For example, your children are studying abroad, and you wish to send them a taste of home? You are an expat and your favourite brand of cosmetics doesn’t exist locally? You are a sport addict, but you cannot find technical equipment at a convenient price? One solution: ask a traveller.
And for travellers, this is a great way to give a hand and meet local people. They will also be rewarded so that they will save money during their trip.
Below is a member of Friend’livery community, a French traveller Pierre-Emmanuel, who was on holiday in Vietnam. He saw the request of Ha Le, a Vietnamese girl living in Paris, who needed a parcel from her parents in Vietnam. Pierre-Emmanuel became one of the first Friend’liverers!
The concept of crowdshipping is quite new, especially in Mauritius! That’s why the challenge for the next months is to raise awareness through digital marketing and social media. I have created Friend’livery Facebook, Instagram and Youtube accounts where I will post articles, videos, pictures to make sure people understand Friend’livery. It is essential people feel comfortable using it, and spread the word around them in Mauritius and abroad!
In parallel, I will be working on web and mobile applications, to improve the user experience, since today, all requests and transactions go through Facebook and the group Friend’livery Community.
How Turbine supported this journey so far?
I must say, reaching out to Turbine has been a great decision for me. A friend of mine recommended Turbine and I sent an email in March 2018 to Diane Maigrot, the Start-up and Business Growth manager, and she answered very quickly. Soon after, I met with Diane and got a great impression!
So I started to use the Co-working space ; it was good to be able to work in a professional environment, at a reasonable price! And I had a lot of fun during the lunch break with the other co-workers !
I was eventually selected to participate in the Test Drive program in September 2018. It was the opportunity to meet other entrepreneurs, experts, learn tips and tools for start-ups. I also made good friends there!
And recently, I started the Incubation process. The incubation is very important to me, especially the weekly coaching and the available experts. Indeed, I am working alone, which I am not used to, so this enables me to challenge my ideas and stay focused on priorities.
Friend’livery has grown so much in a year, I have learnt a lot in this passed year as well. Despite the difficulties I will meet, I am so proud to work on my own project now. It makes me feel so passionate and alive.