It is daunting to be your own boss. It is so easy to fall prey to the day to day activities of a business and to let that become your routine. As a founder, it is important to get out of that routine every now and then to have a bird’s eye view on a situation that one may find themselves in. Here are 5 points to check yourself on.

1.     Falling in love with their idea

It is difficult to tread the fine line between believing in your idea and being in love with your idea. Believing in your idea equips you with the resilience you need as an entrepreneur. You will often be approached by individuals who will question the feasibility, or the impact of your business idea and it is important for you to have studied the matter enough to be able to defend why you believe in it.

But falling in love implies something different.Granted, love is blinding: But in business, this can cost you a lot. Falling in love with your business means that for some reason you have some deep emotional attachment and an emotional stake in your company’s success or failure. The result of this can lead to the founder(s) being, excuse the pun, blinded by all the bright aspects of the business and often ignoring the red flags. It can also mean that you end up relying far too much on your own efforts to make the business work as opposed to finding the sustainable ways for you to grow.

2.     Misunderstanding the Launch

Presenting your work to people can be a hard thing to do. It’s a brave thing to put one’s work out to the public and to have people use it, critique it and even at times compliment it. As a result, I often find entrepreneurs meticulously fine tuning their products before going to market. Now my advice here is by no means: “Forget attention to detail.”! It is however important to stay lean in the early phases of your venture and the reason for this is twofold:

  • Staying lean as a business means you are deploying the exact right resources to a precise aim. It saves you time, money and a lot of other resources.
  • Launching your business is very similar to testing a scientific hypothesis. Your aim is to assess the customer’s needs and the best way to do so is to keep your product lean. The more features (variables) you add to your product, the more difficult it becomes to truly assess the feedback. Staying lean allows you to limit your variables and to get accurate customer feedback.

The launch of your product need not compete Apple’s new iPhone releases. There are several ways in which you can launch:

  • Launching through a party where you invite your friends and family and ask them for their honest, anonymous feedback.
  • Launching to your online community: Create a social media page and assess what feedback you get. Are you getting genuine interest? Or do you need to add more value to your product?
  • Launch at Universities: this can be an excellent way to gauge customer feedback if you are building a product/ service that caters to a younger age bracket.

Another unfortunate, yet common, misconception is that if you release your product or service too soon, then other people may start copying it. However, the truth of the matter is that launching at an early stage identifies you as the first mover, enables you to gauge your customer feedback first hand and starts generating trust amongst your customers.

3.     Not paying enough attention to regulatory frameworks.

Being an entrepreneur isn’t always the most glamorous job. It is a thrill to be accountable for your own business but if Spider man’s grand father taught us anything: with great power comes great responsibly. Running a business means being accountable and creditable to stakeholders. These can be your clients, your partners, investors and even your employees. It means paying your taxes and obtaining the right licenses and permits. Failure to do may result in fines and/ or delayed delivery of services both of which are not a very appealing phenomenon for stakeholders to want to work with you.

There is a reason why they say being employed is a secure road to take: Being an entrepreneur means payroll for employees, accounting and taxes. It can be easy to take it for granted when you work for a big company, but it becomes a challenge when you don’t have the resources dedicated to do just that in your company. These are also very sensitive aspects of businesses, as small mistakes can end up costing you a lot.

4.     Not innovating in time

Innovation can often be tied to the word startup but, a startup that is innovative is in fact always diversifying what it has to offer to its consumers and by so doing is creating barriers to entry.

Not innovating in time can have disastrous consequences for a company of any size. It allows the competition to catch up with what you offer your customers, decreasing your share of the market. A good example is the strategic failure that caused Kodak’s decade long decline in growth as digital photography took over bigger and bigger portions of their customer base. In this situation, Kodak didn’t exactly fail because they failed to innovate; they released the first digital camera in 1975 but failed to market it correctly by fear of damaging their already lucrative film business. This allowed time to their competitors to develop their digital solutions which ended up significantly damaging Kodak’s revenue over the decade that was to come.

5.    Human Resources Management and Leadership

A business depends heavily on the human resources it is built with. There comes a time in every founder’s journey when they must decide between hiring the more competent person versus hiring the person that is just starting out but is asking for less. One might initially think that this could be good for the business cash flow, after all cash is king! But it is also important to note that if you treat your employees correctly, show them that their development is also important to you then they actually become assets that grow and generate more and more revenue for you as you start to expand your business.

Turbine’s third Test Drive was run in October 2019 and IKES won the first prize out of 15 participants and out of 115 applicants to the Test Drive Program. Incidentally, the company is also one of the 6 projects that has been selected for the Incubation Program at Turbine. Founder Ben Javed opens up to us about his motivation to start Ikes and his experience with Turbine.

 

About Ben

Ben Javed is an IT engineer specialized in networking/ telecommunications/ videoconferencing and he started his career in 1999 at Blanche Birger and then joined Currimjee Informatics until 2007. He then proceeded to join La Sentinelle team in 2008 to handle the “Showbizz” business unit, all the while being the Commercial Director of Radio One . He left La Sentinelle in 2010 to start his own entrepreneurial journey with Event Creators, an event management company. Along with two business partners, he scaled up the company from three working staff members to 10 full time employees with an annual turnover of Rs 15M. Ben has been involved with Event Creators for the last 10 years as Sales/ Concept Director and has now decided that it is time for a change. He tried to make a move by turning a hobby into his latest  business venture, IKES.

 

WHAT IS IKES?

IKES is a business venture  with ecology as a priority. The business aims to transform used wooden pallets  into trendy furniture and to make it available at an affordable price. The up scaled furniture is then delivered right at the doorstep of each customer.

The plan is to offer three services and products to different segments of the Mauritian market:

  1. Selling/ Renting  of ready made furniture as per current trends – to hospitality & event industry.
  2. Ready to assemble pieces of furniture for DIY enthusiasts to indulge in their hobby at home.
  3. Workshops and a Makerspace for those DIY enthusiasts who would like to take their assembling skills to the next level through a space that provides all the tools and equipment for them to make more complex structures possible.

Ben answers a few questions for us:

What was your thought process when you saw the ad for the Test Drive?

When I saw the ad for Test Drive, I was in a research and development ( R&D) process to ascertain where and how to start the business venture. I was analyzing the market and gathering all information about the business requirements. Seeing the Test Drive program made me think it would be the perfect opportunity to go through that process in a structured manner. It was also an opportunity to get professional feedback on the strategic decisions I was looking to make.

How was your experience of participating in Test Drive?

I come from a scientific background and have never had any business learning experience except some themed workshops on specific subjects. Participating in Test Drive has been the best entrepreneurship training so far with a pragmatic approach to key business implications: Marketing/ Financials/ Strategic Planning/ Forecasting and creating an overall vision and while testing it at the same time! The business experts who delivered the Test Drive workshops were able to deliver valuable and actionable knowledge to the participants  while the business coaches provided helpful information of what was expected from the participants. I found myself thinking about a wider view/ long term vision of the business this way. In an addition to this, the network and exchanges with that I had with other participants to the Test Drive Program helped me make more educated and well thought out assumptions about the various different aspects of the new business idea.

It was so interesting to meet so many people from so many different backgrounds working on such different projects and still being able to find real synergies with them.

What advice would you give to someone with a business idea?

Test Drive it before taking any step!

 

In attempt to keep its incubated entrepreneurs inspired and motivated, Turbine organizes Entrepreneur’s Talks. This is an opportunity for founders of new start-ups to learn about the journey of seasoned entrepreneurs, to ask them for advice and to exchange ideas with them.

Julien Faliu is the founder and CEO of Expat.com. On January 15th, 2020, he shared his journey as an entrepreneur with us.
Expat.com is a support network for people who have embarked on the life abroad journey. Julien explains that today, the company operates on three axes:
(i) Country guides for expats.
(ii) Community building around
And these first two are completely free for anyone who would like to use them.
(iii) An online marketplace for services/ products catering to expatriates.

Motivation to start:

As an expat having worked in many different countries himself, he found that wherever he went in the world, there was a lot of information available about the country to tourists but not to expatriates. Furthermore, it is often difficult to find the right and qualified professionals in a country if you are not from there.

He got his initial business idea in England in 2003 where he was selling health insurance to people online. He was in London and was selling insurance to people all over the globe. He was fascinated by how he could be selling a product to someone in New Zealand and be making money even while he was sleeping.

At the time, Julien was still employed, and he had a brilliant idea that he pitched to his boss at the time. The idea was simple; instead of buying clicks online through different websites that would post the ads, they would implant their insurance calculators on various websites. They would pay the websites that they had identified as strategic partners and would be buying leads instead of clicks.
Around the same time, he started targeting individuals with similar needs and pains by means of a blog that would post relevant content for those pain points.

When he arrived in Mauritius, he started working full time on his project. At the time he had less than half a million rupees to get started but he did it anyway. He knew he could code, and he knew he could work hard.

 

Resilience and the growth of the company.

These were early days when he had launched expat-blog.com and he says that what got him through everything was having a network of friends that supported him and a girlfriend at the time, now wife, that understood his work to drive.

He was honest with himself about what he could and could not do, but he also knew where his shortcomings lied. And that for him, this was graphics. He says that design and branding is an important aspect of a business. This is the reason why he started looking more into his branding and his design. At the time the expat-blog.com logo looked like this:

Today it looks like this:

The process of rebranding his company in this way was painful for him. Especially re doing the logo. The branding was so close to his experience in starting off the business that there was a sense of loss when he decided to give up the original logo. Re-branding from expatblog.com to expat.com also came with its challenges for Julien. He shares that when they had first changed the domain, it had certainly cost him a bit but not just in the bank.

Making the switch also brought about a loss of about two thirds of the traffic to their website. This had seriously threatened the viability of expat.com, the only plus side of this was that Julien found a way to deal with the stress by working out. During that period, he lost almost 10Kg.

 

Founder Lifestyle:

Julien says it is important to surround yourself with people that you trust and can depend on. He also says that having a healthy coping mechanism when it comes to stressful times is very important. As a founder, he finds it very effective to be a counsellor/ advisor to his customers. This builds trust with them and it is the reason why they will keep coming back to your service when compared to others.

A word of caution:

It is important, he says, to become weary when big chunks of your revenue come from one client. He learnt this the hard way. He says dependency, whether it is on clients for revenue or whether it is more internal in that there is a lot of work that depends on one person. Beware!
If you have a staff member whom a lot of work relies on, they become a threat to your business, unless you can find a way of aligning your interests towards the company.

In order to build a start up, it is always important to find product market fit. One of the ways to do this is to build an MVP and launch it. This article explores how to build an MVP, which should be the first step to building your startup.

 

 

What is an MVP?

Definition: An MVP stands for a Minimum Viable Product – not Most Valuable Player!

An MVP is the first version of your product, with condensed functionality and a small set of users, think of it as a prototype. The simplest, most basic version of what it is you want to create.

Building an MVP is a crucial part of building a lean process or a product. This means designing and building it with as little redundancy as possible.

How to build one?

 

1.     Research

Say you have thought about the start-up you would like to create. The first thing to do is your research. This does not need to be an elaborate, 3-month long process where you deploy the scientific method to ascertain how accurate your hypothesis is.

Speak to your potential users, and if you don’t know who your users are: Houston, we have a problem. You should not be developing anything unless you know who you are targeting.

When thinking about a business idea, there are two key questions you need to answer

  • What is the problem I am trying to solve?
  • Who is looking for this solution?

Once you have answered these two questions, lock them down and don’t compromise on them. Remember this diagram:

 

2.     Building your MVP

 

There are countless tools that allow you to build a MVP almost free of cost. In Mauritius, it’s easy to say that they are no viable or affordable online payment facilities, but the truth of the matter is that you don’t need one: When Airbnb launched their MVP, they had no payment facilities – users where paying home owners with cash on arrival. They also did not have any map views that allowed users to view where exactly the space they were about to rent was. And the cherry on top of the cake is that one of the founders was coding part time.

 

 

If you want to start prototyping, here are a few tools that might help:

 

 

3.     LAUNCH!

Launch, and launch quickly. Don’t fixate on making whatever it is you are building perfect.

Starting social media pages costs nothing. So for the third time, LAUNCH IT!

Once that is done talk to your users, understand how they use your solution, get as much feedback as you can. Remember to keep these two factors fixed.

  • The problem you are looking to solve
  • The target customer

 

This will bring us to our next step.

 

4.     Iterate

 

Iterating means to adapting your product while keeping the feedback you have received in mind.

There is a clear difference between Iterating and Pivoting. Remember the diagram from Earlier?

Here is the diagram explaining the difference between an iteration and a pivot:

 

And there you go… Getting started on your business is as simple as this. So launch your business idea and apply to Test Drive!

 

Some references for this article:

In October 2018 Turbine,  ran the first edition of the Test Drive Program. Connectme was one of the 30 projects pre-incubated at Turbine and one of the 4 of them that followed through into the incubation program.

We asked Jason Delorie, the founder of Connectme, a few questions about his journey as an entrepreneur with regards to the first phase of the start-up called Tutorme.

How did you choose your first are of activity? Was there a specific reason why you chose to start with the education sector?

As our co-founder, Eva Graham,  is an educator herself, she has an intimate understanding of the sector and has faced many of the pains all tutors on the island face. With deeper investigation into the local tuition experience, we quickly identified that parents/students were facing multiple pains of their own. Like how to find the right tutor in an industry that relies heavily on word-of-mouth?

I was surprised to learn that over 80% of children in Mauritius receive tuition (according to stats.gov.mu) There had to be a better way for parents to search, evaluate and book trusted tutors to ease the process. For tutors they needed to increase their customer reach and focus more on what they do best, teach. Rather than administrative tasks. Thus, TutorMe was created, a web-based platform connecting tutors and parents.

How did you decide that to go forward with this specific idea?

Looking at the bigger picture we realised that the issues being faced are not limited to just the Tuition industry. In fact, most customers and providers are facing these issues across all services industries. This led to the formation of ConnectMe Ltd holding company with the mission to leverage technology to ease connection and communication of customers and service providers on a hon a human level.

What are the key challenges in your entrepreneurial endeavor?

As with any business we have faced multiple challenges. After registering the company, we had difficulty opening the necessary bank accounts to start trading pushing back our launch. We are now looking at our next big challenge of raising capital to sustain our growth. This will pose it’s own challenges in terms of recruiting the right team and leading them to build the service we are looking to offer.

Where do you see the company in 5 years/10 years?

The goal would be two-fold and could certainly happen simultaneously: To expand to the African continent by starting with Kenya as point of anchorage. And secondly, or simultaneously, expanding to different service sectors as the aim of the company is to connect customers to professional and trustworthy service providers.

 

What advice would you give to those who want to enter entrepreneurship?

My personal advice would be to really validate your concept, the more in-depth research and understanding of your customer the better decisions you will be able to make. In addition, I would encourage budding entrepreneurs to be part of the startup ecosystem, ours was that of Turbine, it has allowed us to share our experiences and learn from others facing similar problems while always being open to change and pivoting.

It has also provided us with an ever-growing network, once you meet one innovator, you are very likely to find others. It can truly create a point of advantage to become a part of a dynamic community who are always supporting one another.

 

How do you plan to raise fund to sustain growth?

As we are early on in our journey, we are aiming to raise seed funding from Business angels rather than VC’s. Although they are some investors in Mauritius looking to provide seed funding, they are few and far between. This, I believe is a great disadvantage to the Mauritian startup ecosystem as small amounts of funding are essential at the early stage to ensure entrepreneurs can grow their business to its full potential.

 

Why Kenya as a point of entry into the African continent?

We are exploring Kenya as our future route to the African Market due to my personal connections from having lived there for 16 years. In addition, the startup ecosystem, particularly in the technology sector is not only robust but booming with a lot of international attention. Lastly with the growing middle-class access to customers in our target market is high.

 

 

How have you benefited from having Turbine Incubator to accompany you during these early stages of the company?

It has helped a lot. The Test Drive program has allowed us the opportunity to ascertain whether the business idea was worth exploring or not. We met a lot of interesting people during this program as well. Furthermore, being part of the incubation has been very beneficial to the startup as a support structure. The subsidized coworking over the past year allowed us to work with an intern at the office place, the weekly business coaching kept us in check with regards to our targeted milestones. We have also been able to consult with experts from different industries as well as get an insight into different subject matters such as accounting and marketing.

In October 2018 Turbine,  ran the first edition of the Test Drive Program. Katapult was one of the 30 projects pre-incubated at Turbine and one of the 4 of them that followed through into the incubation program. Today, Katapult is an award-winning start-up that’s making ripples in the African region. Jade Li chats to us about this fantastic journey in becoming an entrepreneur.

What were you doing before starting your entrepreneurial journey?

I was working as a medical device engineer. I designed and developed medical devices from conception to implementation in production. This involves defining specifications for the product, along with the CAD design, prototyping, testing and finally setting up procedures for manufacturing.

What was your thought process when you saw the ad for Test Drive in 2018?

At that point, I had been wanting to do this for a long time, but I didn’t really know where or how to start. When I saw the Test Drive ad, it was exactly the opportunity I was looking for.

 

What was your experience of getting started? Was it more difficult than you thought it would be, or was it different?

When I started in January 2019, I didn’t know what I was getting myself into and I think that’s probably why I took the plunge. Thinking back now, it was a lot harder than I could have ever imagined. Over the course of the year, there were weeks when I thought: “Oh I’ve got this, I know what I’m doing” and then there were weeks where I felt like everything was out of control and I was overwhelmed. The one thing I’ve learned this year: Don’t sweat the small stuff. I am sure that I am only at the beginning of my roller coaster journey and there will be more twists, turns and dips ahead.

How did the Incubation at Turbine help?

Where Turbine really helped for me was the support that they provide. Meeting with my coach Aysha every week has been so helpful. The entrepreneurial journey can be very lonely when you don’t have the right people around you. Aside from the weekly meeting, the people at Turbine are always here to help.

 

What went wrong?

Things did not go according to plan. At the beginning, I had assumptions about the market that turned out not to be exactly what I thought. So, I’ve had to change my business model a few times. I’m not quite there yet, but I’m getting closer.

 

 

What were the milestones you were able to celebrate?

There were so many milestones to celebrate this year!

  • Leaving my job to work on Katapult full time
  • Doing my first workshop
  • Doing my first workshop at a school for the after-school activities
  • Hiring my first team member
  • Winning the 2nd prize for Total Startupper Challenge
  • Winning the Peer Review competition at an accelerator called Yher in Johannesburg

 

 

What would be a piece of advice that you would give to anyone with a business idea in mind?

 

If you have an idea, make a prototype and go out there and test it. And apply to Test Drive to get the support you will need!

 

 

In attempt to keep its incubated entrepreneurs inspired and motivated, Turbine organizes Entrepreneur’s Talks. This is an opportunity for founders of new start-ups to learn about the journey of seasoned entrepreneurs, to ask them for advice and to exchange ideas with them.

In November 2019, we had the pleasure of welcoming Delphine Taylor – The person responsible for l’Express Property

 

In 2008, Delphine Taylor launched Lexpress Property, the first online web portal for selling and renting property in Mauritius. Many brilliant entrepreneurial stories start with a need identified from different life experiences. This was also the case for Delphine Taylor.

Her professional career started in Paris, her finances were very low after ending a backpacking trip and was lucky enough to have a friend host her for a year. This was during 1998 and at the time there were no jobs to be found in her field, so she took whatever came her way: babysitting, waitressing, call center jobs… And this is how she got noticed my one of her clients, Cisco Systems, who offered her a job with responsibilities that were below her capabilities, but she took the job anyway as she wanted a to at least have a way in.

6 months later she was promoted to the coordinate the CRM project in France and she got her certification in Siebel to specialize herself. She was then headhunted and landed a job at Lectra Systems as a CRM consultant, to consequently become the international head of the project. Her team implemented 35 subsidiaries across the world. Delphine says that working at such an international level allowed her not only to work on the same project from 35 different points of view but also, using 35 different methodologies, which she says was quite the challenge!

She emphasizes that her key take-away from this experience is that one must not be afraid to start from humble beginnings and to climb the ladder as opportunities present themselves. Everything one learns in so doing can prove to be very valuable, it’s just a matter of putting your ego aside.

After all this, Delphine Taylor moved back to Mauritius and thus began her adventure with Lexpress Property. It all started with herself and a friend, in her room trying to build a website. Taylor claims that at the time, she didn’t have much knowledge about how to start web platforms, but it was an idea that had come to her as a result of her multiple moves and quests for accommodation during her travels.

She explains that her entrepreneurial adventure was not an easy one, that it required a lot of energy, time and perseverance. Many obstacles were met but with every hurdle came a creative solution, which is what made her experience developing Lexpress Property a beautiful adventure.

The most rewarding aspect of this adventure for her is to start on a blank slate and seeing her idea come to life as time went by. Before starting the process of creation, Delphine says that she does a significant amount of benchmarking, she reads a lot and corroborates her ideas with her entourage who challenge her thoughts. She then adapts her idea to the market she is looking to target and launches the product while keeping in mind that the revenue and costs of the business should be the backbone of her focus; this is something that seems very basic but entrepreneurs often get distracted from the main objective of a business which is to make money.

Often young aspiring entrepreneurs contact Delphine for some insight into the businesses they are trying to develop. They come forward with beautiful ideas that can no doubt interest the consumer. Delphine says she is very impressed with the Mauritian entrepreneurs’ creativity and proactiveness. However, she is often presented business plans that according to her, do not describe sustainable businesses as the entrepreneurs developing them have not spent enough time thinking about the different aspects of the business or have just not benchmarked their business against realistic standards; too often, they will think about the product before thinking about the business or the costs associated to that specific product.

Delphine expresses that the Mauritian market is full of talent and that they need a structure that accompanies them throughout their entrepreneurial journey and facilitate start-up funding!

She also shares an anecdote of her entrepreneurial adventure with us: When she launched Lexpress Property, she did a small market research which included 15 real estate agents, equipped with her PowerPoint presentation she set out to go and meet them one by one: 9 of them said that they would not be on-board with her project because they did not believe in it, 4 others said maybe but only one said yes. That was her mother’s real estate company, Villa Vie. Despite this, she still decided to go ahead with the adventure, and what a good one it has been!

At the time, she says, she was not aware of the effort and relentless amount of work this implied. She was lucky to have her husband who was supporting her. There’s always a risk that one chooses to embrace when they embark on the entrepreneurial journey, the key is to evaluate this risk and the associated consequences, but most importantly, one should consult other entrepreneurs as they could help in challenging the project.

She imparts one last piece of advice to us as a conclusion; according to her, there’s one main key to success and that is to prepare one’s project thoroughly before even asking other entrepreneurs and businessmen/women, to challenge the idea.  She then adds that finances are important, she herself decided to partner with La Sentinelle which was a strategic partner. She describes that a successful partnership is a great contributor to the exponential boost to a business.

And finally, she says that the most important aspect of building a business is the team. Any entrepreneur should know to surround himself/herself with people with the right competences and dynamism. They should also learn to create a pleasant atmosphere at work. When people are happy, they perform better. With the right team, everything is possible. This is what makes the Lexpress Property (now Mediatiz) a successful company she says!

 

 

Magnus Rehn is an engineer, turned serial entrepreneur turned coach, investor and advisor. He currently wears many hats, juggling between his many responsibilities masterfully travelling from Sweden to Portugal to Singapore. Early in December 2019, he found his way to Mauritius to visit Turbine and consult with our coaches, incubates and to spark some inspiration amongst Mauritian founders.

To understand the purpose of this visit, it is important to note that one the main value propositions of Turbine is that it is based on the established business model of STING (Stockholm Innovation and Growth). STING is a business incubator & Venture Capital Fund for start-up to seed phases of technology driven, entrepreneurial and fast-growing companies within the international cleantech, ICT and MedTech industries. Magnus’s role at STING is geared towards the sustainability/cleantech sector including renewable energy, energy efficiency, energy storage, water treatment and monitoring, biomass generation and waste management, social/impact innovation and solutions for developing countries.

During the week that he was here, Magnus consulted with our business coaches in order to share and promote the best practices when it comes to coaching start-up founders. He also laid much emphasis on the difference between an advisor, a mentor and a coach. He explains that in contrast to a consultant, advisor or even a mentor a coach’s role is not to advise but to guide the founder’s attention to specific issues and to allow them to find their own path in tackling the hurdles of entrepreneurship. Afterall, it is their company and it every action taken by the company should be the founder’s prerogative.

However, no training is successful until and unless one can make sure that the value delivered is captured. After imparting precious advice to the coaches, Magnus made all of Turbine’s coaches practice their newly learnt coaching skills in order to showcase that guiding a conversation with someone and allowing them to reach conclusions of their own is in fact not easy at all. It requires one to develop an analytical attention when the coachee (person being coached) is speaking. It also requires much patience sometimes to identify what the problem might really be? Is it truly that the business is not functioning up to standards or is it something different, something personal?

By the end of the week, Magnus delivered a well awaited workshop called the Scale Up Workshop. Founders of established startups were invited to come and understand that it takes to scale their businesses successfully. One of the key take-aways from the workshop was that if a founder wants to scale their company, he/she needs to ensure that the processes put in place are scalable. It is certainly acceptable to do certain things at the beginning that might not seem sustainable at first just if the process evolves and becomes better adapted to being duplicated. During the workshop, Magnus also shared important matrices to deeply analyze the different pre requisites in order to be able to scale successfully.

The analysis provides a strategic breakdown of which products are more likely to scale successfully and which are not; it also includes an extensive breakdown of the pre-requisites to scales, from development to marketing to the identification of scaling buddies (strategic partners that allow you to scale) to an analysis of the different markets available to the founder: Every aspect is covered, an accounted for.

This workshop was organized with the hopes of sparking an inspiration and extending the aspiration of Mauritian founders to tackle and explore new markets.

Turbine’s goal is to become the leading entrepreneurs’ hub not only in Mauritius but in the region as a whole. The purpose of a visit like Magnus Rehn’s is to ensure that the budding Mauritian ecosystem bases itself on reputed international standards. As a community of individuals with an insatiable thirst for self improvement, we will be organizing many new activities to spark the right initiatives in the entrepreneurship and innovation industry.

Artificial intelligence (AI) might represent a threat to some jobs which could be carried out by machines in the future. However, this technology remains very interesting in the field of recruitment and skills management. In an ever-changing job market where training will become continuous, AI draws up new communication patterns for recruiters and candidates. It also gives human resource departments access to new possibilities and opportunities.

Combined with a human perspective, AI could positively influence recruitment processes in the future.

 

Better and more efficient recruitment processes

Automation in recruitment will enable the management of large volumes of jobs and applications. For example, on LinkedIn, the AI algorithm quantifies the skills of the applicants with regards to a job offer. Afterwards, it proposes a classification of candidates, taking into account their levels, training and their previous job backgrounds. This is useful for the candidate, who can know where he is in relation to his competitors. This functionality is also useful for the company who can assess the applications more quickly.

Following the intervention of the AI, the recruiter can fully make use of his emotional intelligence during interviews. He can assess each candidate’s know-how, non-verbal communication, fluency, leadership and/or proximity to the company’s values.

 

Learn throughout your career(s)

Another part of human management in which AI has a strong place is the evolution of careers. The contemporary situation of careers is very unstable. There is a rising trend of professionals who are changing career paths due to poor career guidance. Many employees are also experiencing a static state when they should be in an environment that allows them to grow. AI will be able to help people develop their own skills, in order to build a fulfilling path for themselves. That will be possible through automated skills audits that facilitate self-diagnosis. They will be able to assess their orientation, identify missing skills in order to access new careers.

Companies have already seized these tools to support their employees in new jobs and thus develop their employability. By offering more opportunities for growth to their employees, companies can expect to grow in return. This will happen due to a constant improvement of their employees’ skills as they evolve with regards to their careers.

 

Working towards sustainable recruitment

The social and environmental awareness that accompanies the digital revolution is also changing recruitment patterns. Companies who adopt values relating to environmental sustainability are more likely to attract young and passionate employees. The same logic applies to diversity and human and/or career growth. In light of this reality, it is our collective and individual responsibility to be part of a sustainable recruitment process. That involves using IA solutions as an access facilitator. The digital transformation of recruitment must indeed be a catalyst for diversity and equity in real life.

 

Digital technology allows people to go beyond their own networks, meet new people and confront various points of view. Afterwards, things can go a step further following physical encounters. In this context, determining factors build each one’s path towards his sustainable professional project and his future career.

Getting a website is a popular method to gain online profits and a trendy way to become an e-businessperson. It may be tempting to take advantage of the benefits of a large website with little effort. However, it is slightly more complicated than it sounds. Before conducting any purchase regarding a website, you should consider several points. Find them listed below:

 

Get started with a “clean” site

Would you buy a house simply because you like how it looks? The same applies for websites. Do not make decisions based on the design of the site or the basic description.

Do your research on the assets, designer and history of the website. Look at the reviews collected during their activity. You can go about this step as a prospective customer of a product on the site.

If the designer and owner have a bad reputation with customers or regarding their previous activities, forget the investment. As a beginner, it would be best to start with a site that has a relatively good reputation, background included.

 

Visit the website

Browse the website and ask yourself the following questions:

  • Does it offer an optimal user experience?
  • What is the speed of the searches and commands?
  • Is the site mobile-friendly?
  • What does the domain look like: Is it short, attractive and modern?

Do not invest your savings in a website with a complicated URL, rough navigation and slow loading time. The SEO will probably not be great and the few users who will visit the site will leave it immediately.

Also, take a look at their sales history and see if it is consistent and sustainable. Analyse the marketing strategies put in place and see what you can keep or improve.

 

Analyse the SEO

What about the rating of the website on search engines? Is it well placed on relevant searches?

You can also check if the site has a blog. Nowadays, appearing on the first page is difficult without regularly publishing content.

You can, for example, use tools to know what keywords are used. Then, do not hesitate to make these searches on Google to check which page the site appears on. If it appears beyond the first page, you will have to invest in the SEO to get to the first page. The further away the site is, the more you will have to invest.

 

Analyse revenue sources

To make sure your investment will be profitable, see how the website earns its revenue. It can be through selling products/services, Google Adsense, affiliates, subscriptions, etc.

The e-business you are looking to buy should have as many revenue streams as possible. Otherwise, you may need to make other investments to create more reliable revenue streams. In case the income comes exclusively from products or services, make sure that the sales are regular. Above all, they should be in the growth phase.

 

Review the maintenance of the website

Depending on the platform hosting it, a website will be more or less easy to maintain, customize or optimize.

If you are a beginner, work alongside a professional or go to sites that rely on content management systems.

Also consider asking the seller for a maintenance report:

  • How often are updates done?
  • When was the last update?
  • What are the recurring problems?

 

The price

There is no fixed price for a website. It will depend on the performance of this actual site.

However, be careful. If a seller asks for much less than the average, there must be a problem. If they ask for a strangely high price, either the site is very efficient or it is a scam.

To buy a good website, take the time to talk to the seller and ask for all the supporting documents. If he willingly accepts, you can erase a part of your doubts.

Following the above tips should help you if you are considering to buy a website. However, be sure to do thorough research and seek the help of professionals make a secure investment.