Last year was undoubtedly a challenging one due to Covid-19 for Turbine Incubator.

Diane Maigrot, Start Up and Growth Manager at Turbine Incubator shares with us how Turbine managed the year 2020 and the plans that she has for the year 2021.

Shifting Test Drive Online

Turbine organises Test Drive Programs where it invites aspiring entrepreneurs and people with a business idea to participate and develop their business ideas.

One of the major challenges that we had last year was to shift the Test Drive Program online during the confinement. All workshops were conducted online and our participants were in contact with their respective coaches through Zoom and Whatsapp.

Thanks to Turbine’s coaches, experts and speakers, we were able to organise the Pitch Night successfully.

Corporate Challenges

Turbine organised 3 corporate challenges last year.

MUA Challenge


MUA collaborated with Turbine to find an innovative telematic solution for its customers to improve drivers’ behavior and to encourage safe driving in Mauritius. We received 30 applications from both local and international companies. Turbine team and MUA have shortlisted 5 out of them and are currently finalising the winner.

Intrapreneur Challenge for ENL

This program was organised for the employees of ENL Group where they were given the needed tools and support in terms of workshops and coaching they needed to build sustainable solutions for existing problems that the different clusters of ENL had. The team Unstoppables won the challenge for their project to redesign bus stops in Moka to become more modern, comfortable in an ecological way.

Ascencia Innovation Challenge

This program was a combination of Test Drive and Start Up Challenge that was organised for Ascencia Shopping malls to help them achieve one of their sustainable objectives which is to help 10 entrepreneurs build and develop their start up in Mauritius and beyond. Applications were open for anyone with a business idea related to mall businesses to apply for the Test Drive Program.

Out of 10 projects, 4 have been selected by Ascencia. They will receive extra support in terms of marketing & promotion along with network access from Ascencia during their incubation period with Turbine.

The aim of Turbine by doing these challenges is to offer start ups the opportunity to work with corporates and get an access to customers.

What’s ahead for Turbine in 2021

Turbine has decided to launch its Acceleration Program in February this year.

We currently have 6 start ups that meet the criteria of our Acceleration Program. This program will last 6 months and will focus on Sales, Leads Generation, Marketing, Communication and raising investment.

The selected start ups will also have the possibility to receive 1 Million investment from Compass Venture Capital so as to allow them have financial support to develop their businesses.

New Business Coaches at Turbine

3 Business Coaches have recently joined Turbine to help and support our start ups. Isabelle de Melo, founder of Moris Angels, Krystel Dookhith, who was previously Group Investment and Business Manager at Eclosia and Fabrice Boullé who is in charge of the Venture Investment Fund of ENL Group.

Along with our existing business coaches Marc Israel and Alexandrine Maigrot, we want to make sure that our start ups are well accompanied with professional advice throughout their journey.

Turbine is looking forward to recruit 10 impactful start ups for its Incubation Program as well this year. We look forward to organise more corporate challenges in collaboration with corporates.

I would like to end with a quote of Nelson Mandela that I cherish:

”Everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do.”


After its participation in Turbine‘s pre incubation program, also known as the Test Drive, Navboy Technologies is currently incubated with us.

We had a chat with its founder Tabi who shared how Test Drive and Incubation at Turbine has helped him develop himself as well as his projects.

Tell us about yourself and what were you doing before starting your entrepreneurial journey?

I am Tabi Okorn-tabi. I have always been business minded since my high school days given that my father is a businessman. In 2016 when I came to Mauritius to complete my degree in Information Technology & Business Information Systems, I met with a couple of brilliant Mauritians who shared the same passion for business, specifically in the tech sector. That was how I co-founded my first venture in Mauritius called AVR Plato Technology Limited.

What is Navboy Technology about?

Navboy Technologies Limited is a tech start up I founded with my co founder Laure Pather in 2019. We are mainly focused on implementing innovative vision and AI-centered technologies such as Augmented Reality, Virtual Reality, Machine Learning, Computer Vision etc into usable software applications. Our flagship product is ‘ShopPaddi’. It is a mobile e-commerce application equipped with image recognition and artificial intelligence technologies. The ‘ShopPaddi’ mobile application offers the ability to walk into their supermarket of choice, scan products they were to buy (without touching) and these products are added to their virtual carts. Users can also buy products from a product catalog by using the classic e-commerce feature on the mobile app.

How was your experience of participating in Test Drive?

The Test Drive with Turbine was an eye opener to the real and relevant requirements for an entrepreneurial journey. From the material & deliverables to the trainings, it ignites the business instincts of aspiring entrepreneurs and gives them an overview of what to expect and how to react in the future.

How has your incubation with Turbine helped you till now?

Incubating Navboy Technologies Limited with Turbine has been one of the best decisions we made in recent. We have been exposed to world class coaches, materials and opportunities. The community of entrepreneurs under Turbine’s umbrella allows us to share ideas and bond with some of the brightest and hardworking minds on the island. We have incubated AVR Plato Technology Limited with Turbine and when the idea of Navboy Technologies was brooding, Turbine was the best choice I and my co founder could think of.

Would you recommend Turbine to someone with a business idea?

I would definitely recommend Turbine to anyone with an innovative idea that needs the right environment and conditions to grow. From the management staff to the coaches and other startups, everyone is committed to helping you grow and that is a big deal!



Test Drive 4 Pitch Night

After a series of online workshops, Turbine Test Drive 4 Pitch Night was organized on 26 June 2020.

7 projects were allotted with 3 minutes each to pitch their projects in front of our judges panel which comprised of Olivier Ma, Dominic Provencal, Zulaika Sunthbocus and Isabelle de Melo.

For this edition, Turbine had 3 different sponsors PwC, Spoon Consulting and MCB who offered Rs 75,000 each to the most innovative, promising and impactful business ideas.

Kare Ver- Most Impactful Business Idea

Brando Quirin won the price of the most Impactful Business Idea sponsored by MCB for his start up Kare Ver.

Following Covid-19, Brando developed a kit which allows people to plant their own vegetables. Made by recycled materials, Kare Ver has its own irrigation system integrated in the kit and is fully protected from insects. The aim is to make people experience the fun of growing their own vegetables at home to simplify their lives.

Metennkoste- Most Promising Business Idea

Hishaam Ibrahim and Marie Lasplaces won the prize of the most Promising Business Idea sponsored by PwC.

Metennkoste is a platform which allows to collect and spend money for a common expense or event. Its services will benefit a wide number of people, from a group of friends pooling money together to afford the perfect gift to a group of students raising money for their annual study trip.

It makes collecting and managing money from a large number of people hassle free and acts as an intermediary between businesses and their potential clients.

Flit Ride- The most Innovative Business Idea

Tolotra Samuel won the prize of the most Innovative Business Idea sponsored by Spoon Consulting.

Flit Ride aims to bring together existing taxi drivers and their clients through its mobile app. It allows taxi drivers to bid their different fares and clients choose the ones which suit them best. Flit Ride also gives the option of carpooling to riders.

The interesting part about Flit Ride is that payment mode will not be limited to cash or credit cards only. It will adopt the different payments that exist such as Juice and MyT money which are now common in Mauritius and will also introduce Flit Tokens.

Test Drive: Pre Incubation at Turbine

Turbine has pre incubated more than 90 aspiring entrepreneurs to develop their idea till date. 20 starts ups have been incubated with us and we currently have 8 start-ups under the Incubation Program. We look forward to incubate new projects after every Test Drive Programs.

Stay connected with us to know when the next applications will be open.




Following their participation in Test Drive 3, LeFinTech is now under Turbine’s Incubation Program. LeFinTech’s mission is to design and develop experiences that make entrepreneurs’ lives simpler. We had a chat with the founders to know more about themselves and their Test Drive journey.

Meet the Founders

Neha Gunnoo

Driven by passion for digital projects, technologies and entrepreneurship, Neha is a consultant in Brand Content Strategy and Digital Marketing. Skilled in project management as well, she has worked in multinational companies such as AfrAsia, Accenture, and Barclays Mauritius. Neha brings her expertise, specializations and years of experiences in LeFinTech.

Nayar Joolfoo

Nayar is an experienced Linux and Cloud Engineer. Being very passionate about technology, he likes to experiment with various technologies such as Internet of Things (IoT), Automation and Artificial Intelligence (AI) systems. Being the lead developer at LeFinTech, he creates the most innovative software solutions to the common hassles which many businesses have.

What is LeFinTech about?

LeFinTech has been created to help entrepreneurs and small business owners focus more on their core business while leaving finance and admins to robots and chatbots.

We have the fastest and easiest registration process which requires no dedicated application to be installed on your mobile phone or laptop. It starts with a simple ”hello” on our Facebook page and our chatbot will execute your work while you can focus on building up your business idea.

Services that we offer:

LePocketCFO: The first virtual CFO in Mauritius dedicated to SMEs

We have a full blown chatbot application that allows sales orders, quotes, invoices to be sent and filed from a simple chatbot interface.

LePocketCFO does all your bookkeeping activities; from quotations to payment receipts just like any other CFO, anytime and anywhere. It is available on a 24/7 basis, user-friendly and quick! All your processing is done on our secure encrypted servers. Even your most complex tasks can be simplified into 3 simple steps with LePocketCFO. It’s a CFO in your pocket!

Image Source:


LePocketShop: An E-Commerce Platform via Facebook Messenger

We want to help SMEs to get online faster, in a cost-effective and efficient way, and at the same time participate in the effort of flattening the infection curve.

So, we have come up with a simple solution that enables an e-commerce platform via Facebook Messenger. Each SME can have a chatbot set up on their Facebook Page where customers are to place orders quickly and safely and proceed to payment through a digital gateway. This minimises touchpoints to order food and essential items, while allowing more SMEs to leverage e-commerce, for little to no upfront investment.

It allows small businesses who do not have the required capital for a full-fledged e-commerce solution, to get a ready-made solution almost instantly.

What was your thought process when you saw the AD of Test Drive and how was your experience of participating?

We have been following the Turbine Test Drive since the first edition and realizing how it encourages fresh and pioneering ideas. We were both pleasantly surprised when our business idea was accepted by the Turbine Team.

We had the golden opportunity to network, build relationships with the other Test Drive participants and shared our business ideas with each other.

We cannot stress enough on how the workshops were an eye-opener for us to ponder in every possible direction as new business owners. We even had the chance to learn about the mistakes, failures and successes of the entrepreneurial experts.

But most importantly we had fun. It was late night work, but we made sure pizza was there too!

Do you guys have any advice for someone with a business idea?

We were given this idea by our mentors which we’d like to pass on to our readers now: ”Ideas are worthless. Execution is everything!”

Therefore, we should not just keep our ideas to ourselves but rather go out, speak to people about it, test the market whether it is actually solving a problem or not.


LeFinTech is currently offering free trials on both of their services – they can be reached by email on


The 4th edition of Turbine’s Pre Incubation Program  began this week. This year due to the impacts of COVID-19, the application of Test Drive 4 was extended to encourage more people to come out with innovative solutions to combat this crisis. Out of 125 projects, only 8 have been selected!

How does it work? 

We kicked off the Test Drive Program with a Meet & Greet session on 6 May 2020 with all the participants, Turbine’s team and business coaches online. During this period, the participants will receive 6 online workshops delivered by Turbine’s experts namely Gemstone Training, Jane Delorie, Chen Hindi, Marc Israel and Aarti Gundooa from PwC. This time, exceptionally, all the workshops will be conducted through webinars with the continuous support from our business coaches as well.

The aim of the workshops is to support participants develop their ideas into a business plan and a Pitch within 6 weeks.

These workshops consist of the following topics:

  • Lean Canvas
  • Value Proposition
  • Milestone Plan
  • Market Research
  • Online Marketing
  • Revenue Model
  • Pitch Deck

Investor Pitch & Prizes

The most important part of the Test Drive is the investor pitch where all the participants have the chance to pitch their projects to a panel of investors, professionals and business angels. Usually, the best project is rewarded with a cash prize followed by an opportunity to be incubated at Turbine.

This year 3 different prizes will be offered by our 3 sponsors MCB, PwC and Spoon Consulting.

  • Rs75,000 will be offered by MCB to The most impactful business idea
  • Rs75,000 will be offered by PwC to The most promising business idea
  • Rs75,000 will be offered by Spoon Consulting to The most innovative business idea

Pre Incubation & Incubation 

In the last 3 years, Turbine has pre incubated more than 90 aspiring entrepreneurs to develop their idea. 20 starts ups have been incubated with us and we currently have 8 start-ups under the incubation Programme.

Turbine provides its incubates with a free workspace in its co working area and weekly coaching sessions by its business coaches Marc Israel, Alexandrine Maigrot, Michel Juanico and Aysha Julie. The incubates also acquire visibility and recognition for their work in the entrepreneurial ecosystem through Turbine’s platforms.


Visit our blog to read more on our previous Test Drive Programs and the success stories of our incubates!

After participating in the last edition of Test Drive, KonekTwa has been incubated at Turbine this year. KonekTwa is the first influencer marketing platform in Mauritius. Its founder Adarsh Gujadhur, a graduate in mechanical engineering and a dance choreographer shares his Test Drive journey with us.

What is KonekTwa?

KonekTwa is a platform for local brands/advertisers to engage with local content creators and influencers for their social media ad campaigns, all while promoting a community of influencers to help each other prosper. We promote and sensitize brands to the world of influencer marketing as well as sharing the knowledge of marketing on social media platforms.

What was your thought process when you saw the AD for the Test Drive?

I had known about Test Drive since its second edition back in 2018, but I always second guessed myself to apply it. An entrepreneur’s life is a tough one, so they say and I was not sure I was up to the task. Seeing its ads on social media platforms encouraged me to apply because it somehow maintained the barrier that allowed me to cope with rejection- in the worst case scenario. I should also mention that I did not apply the first or second time I saw the ad, I kept the deadline in the back of my mind and worked on a presentable way of explaining my idea and that’s when I applied.

What was your experience of participating in Test Drive?

Test Drive was an absolute delight! It structured my business in such a way that today, I feel more confident with the company I’ve launched. Getting to interact with reputed experts from each area of a start up helped me properly gauge and make informed decisions about my business moving forward. The weekly meetings with the mentor created a safe space for me to discuss my fears, obstacles and successes. The workshops provided me with knowledge that I lacked and opened my eyes to fresher perspectives.

Lastly, the sense of community created with the contestants of Test Drive is something so special. We felt like we were on the same boat, we all have a vision of our future and we were all striving to get there- a common goal. The sense of community that Turbine creates is special, not just with the participants, but with the staff always at your service, the former start uppers helping as much as they can and the beautiful infrastructure allowing the ease of communication and work.

 Do you have any advice for someone with a business idea?

It is okay not to have all the answers. Test Drive and Turbine fully understands the struggles of an entrepreneur and helps you as much as they can in every aspect of a start up.


Starting one’s own business is a daunting undertaking.
While some people are buzzing with business ideas, others have all the qualities of an excellent entrepreneur but have not yet found the right idea to execute.

So how does one go about finding the right idea? And what is the right idea for any specific person to execute?

This article will explore just that – how to find the right idea that you are best suited to execute.

How do I know what I will be able to execute best?

The right business idea for anyone is that in which they have a personal interest in and that they, with all their unique experiences are best suited to execute. The best way to explore this, just like the best way to solve any problem, is by asking the right questions.

  1. What is it that you do that brings you the most satisfaction?


Like with any career counselor, coach or mentor, the advice here is to find something you enjoy doing. An innate interest in what you are doing implies that you will have drive, ambition and motivation in the work that you will be doing. This is crucial when the entrepreneurial journey gets hard and when you have those rough days at work, at least you will know it would have been your choice to embark on this journey.

The key here is to find a way to monetize what you love doing.


  1. What in your daily work/ life frustrates you and others around you the most?

If you are met with a problem everyday that you would like solved, chances are that other people would like it solved too! If the problem is big enough, people may even be willing to pay for it.

Sometimes, the consumers of your solution need not be your customers. At times, they can end up becoming part of your offer itself. For example, nobody pays to have a Facebook account, nobody is paying to watch a YouTube video and we certainly don’t pay to scroll through Instagram.

Technology today has disrupted the way in which we do business. Your end consumer need not be your customer.

  1. Think about the biggest challenges the world is going to be facing in the next 15 years.

If this statement makes you think of Elon Musk, then Bingo! The truth is, short lived problems have short lived solutions. Brainstorming humanity’s next big challenges and their solutions does not only the opportunity to find a lucrative business idea but also offers one the opportunity to be of service to the global community.

Granted, not everyone can decide to fly rockets to the moon or launch hyper loops capsules to solve the world’s commuting problem. But humanity does not only suffer big problems.

  1. Perform SWOT Analyses for companies.

A SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats.

Have a look at the diagram below:

The key result of an exercise like this is that it offers you an insight on what the opportunities a company must develop based on its strengths, and also what threats that they need to minimize. This in turn provides you with an opportunity to provide those solutions to those companies.


There are many ways in which one can come up with a business idea, there also exists a non-exhaustible number of good business ideas to exploit. However, a business idea without execution remains a wish, a dream or any intangible phenomenon you want to call it. To understand if a business idea brings value to its consumers, one must be sure to test it:  And this need not be an resource intensive activity.

Find out more about how to test your business idea in the following article:

Following Test Drive which was organized in October 2019, Recyclean is one of the 6 projects that has been incubated in the beginning of this year at Turbine. Sharon Lennon shares with us her journey and explains how she came up with Recyclean.

What were you doing before starting your entrepreneurial journey?

I am 32 years old and my entrepreneurial journey started 12 years ago when I had to take over the direction of a family business. After 10 years of ups and downs, I took the decision of shutting down the company mainly due to financial issues. I had a dream of opening a restaurant one day and I was able to achieve it in 2018 along with my mother. However we had to put an end to it for some medical reasons.

But being an entrepreneur at heart, I had to find a new business idea and I came up with Recyclean.

What is Recyclean?

In April 2019, while surfing on the internet I came across an environmental solution that exists in Namibia. With the growing concerns for environmental issues, it was clear to me that there was a business idea to develop for Mauritius as well. I created Recyclean to provide to households a weekly doorstep collect of their recyclables to sort and deliver to recycling factories in exchange of a monthly fee.

It will not be wrong to say that Mauritius has an uneducated population when it comes to recycling and going to segregation points which are generally located in supermarkets’ parking lots takes a lot of time.

Recyclean was born to address 2 issues that are convenience and gain of time. We therefore decided to be the link between those who want to recycle but either don’t know how to do it or do not have the time to recycle.

What was your experience of getting started? How did Test Drive help you with this?

Having learnt from previous failures, I did not want to make the same mistakes. I had to find a solution that would provide Recyclean with the right structure, professional expertise and coaching to help make the wisest decision. Following interview with one of Turbine’s coaches it was rapidly clear to me that Test Drive was exactly what I was looking for.

Three weeks of workshops and coaching have proved the Test Drive to be even more than what I expected. It is more than just a shared workspace, more than just coaches guiding your decisions, it’s a family. A family with every member ready to help at any time. Be ready to be challenged along the way and to have your business challenged from workshop to workshop.

What advice would you give to someone with a business idea?

The best advice I could give you if you have a business idea and you really want to do things correctly right from the start, is to enroll in the next Test Drive Program. You definitely won’t regret and the worse that can happen is that you’ll be making friends while sharing pizzas.





It is daunting to be your own boss. It is so easy to fall prey to the day to day activities of a business and to let that become your routine. As a founder, it is important to get out of that routine every now and then to have a bird’s eye view on a situation that one may find themselves in. Here are 5 points to check yourself on.

1.     Falling in love with their idea

It is difficult to tread the fine line between believing in your idea and being in love with your idea. Believing in your idea equips you with the resilience you need as an entrepreneur. You will often be approached by individuals who will question the feasibility, or the impact of your business idea and it is important for you to have studied the matter enough to be able to defend why you believe in it.

But falling in love implies something different.Granted, love is blinding: But in business, this can cost you a lot. Falling in love with your business means that for some reason you have some deep emotional attachment and an emotional stake in your company’s success or failure. The result of this can lead to the founder(s) being, excuse the pun, blinded by all the bright aspects of the business and often ignoring the red flags. It can also mean that you end up relying far too much on your own efforts to make the business work as opposed to finding the sustainable ways for you to grow.

2.     Misunderstanding the Launch

Presenting your work to people can be a hard thing to do. It’s a brave thing to put one’s work out to the public and to have people use it, critique it and even at times compliment it. As a result, I often find entrepreneurs meticulously fine tuning their products before going to market. Now my advice here is by no means: “Forget attention to detail.”! It is however important to stay lean in the early phases of your venture and the reason for this is twofold:

  • Staying lean as a business means you are deploying the exact right resources to a precise aim. It saves you time, money and a lot of other resources.
  • Launching your business is very similar to testing a scientific hypothesis. Your aim is to assess the customer’s needs and the best way to do so is to keep your product lean. The more features (variables) you add to your product, the more difficult it becomes to truly assess the feedback. Staying lean allows you to limit your variables and to get accurate customer feedback.

The launch of your product need not compete Apple’s new iPhone releases. There are several ways in which you can launch:

  • Launching through a party where you invite your friends and family and ask them for their honest, anonymous feedback.
  • Launching to your online community: Create a social media page and assess what feedback you get. Are you getting genuine interest? Or do you need to add more value to your product?
  • Launch at Universities: this can be an excellent way to gauge customer feedback if you are building a product/ service that caters to a younger age bracket.

Another unfortunate, yet common, misconception is that if you release your product or service too soon, then other people may start copying it. However, the truth of the matter is that launching at an early stage identifies you as the first mover, enables you to gauge your customer feedback first hand and starts generating trust amongst your customers.

3.     Not paying enough attention to regulatory frameworks.

Being an entrepreneur isn’t always the most glamorous job. It is a thrill to be accountable for your own business but if Spider man’s grand father taught us anything: with great power comes great responsibly. Running a business means being accountable and creditable to stakeholders. These can be your clients, your partners, investors and even your employees. It means paying your taxes and obtaining the right licenses and permits. Failure to do may result in fines and/ or delayed delivery of services both of which are not a very appealing phenomenon for stakeholders to want to work with you.

There is a reason why they say being employed is a secure road to take: Being an entrepreneur means payroll for employees, accounting and taxes. It can be easy to take it for granted when you work for a big company, but it becomes a challenge when you don’t have the resources dedicated to do just that in your company. These are also very sensitive aspects of businesses, as small mistakes can end up costing you a lot.

4.     Not innovating in time

Innovation can often be tied to the word startup but, a startup that is innovative is in fact always diversifying what it has to offer to its consumers and by so doing is creating barriers to entry.

Not innovating in time can have disastrous consequences for a company of any size. It allows the competition to catch up with what you offer your customers, decreasing your share of the market. A good example is the strategic failure that caused Kodak’s decade long decline in growth as digital photography took over bigger and bigger portions of their customer base. In this situation, Kodak didn’t exactly fail because they failed to innovate; they released the first digital camera in 1975 but failed to market it correctly by fear of damaging their already lucrative film business. This allowed time to their competitors to develop their digital solutions which ended up significantly damaging Kodak’s revenue over the decade that was to come.

5.    Human Resources Management and Leadership

A business depends heavily on the human resources it is built with. There comes a time in every founder’s journey when they must decide between hiring the more competent person versus hiring the person that is just starting out but is asking for less. One might initially think that this could be good for the business cash flow, after all cash is king! But it is also important to note that if you treat your employees correctly, show them that their development is also important to you then they actually become assets that grow and generate more and more revenue for you as you start to expand your business.

Turbine’s third Test Drive was run in October 2019 and IKES won the first prize out of 15 participants and out of 115 applicants to the Test Drive Program. Incidentally, the company is also one of the 6 projects that has been selected for the Incubation Program at Turbine. Founder Ben Javed opens up to us about his motivation to start Ikes and his experience with Turbine.


About Ben

Ben Javed is an IT engineer specialized in networking/ telecommunications/ videoconferencing and he started his career in 1999 at Blanche Birger and then joined Currimjee Informatics until 2007. He then proceeded to join La Sentinelle team in 2008 to handle the “Showbizz” business unit, all the while being the Commercial Director of Radio One . He left La Sentinelle in 2010 to start his own entrepreneurial journey with Event Creators, an event management company. Along with two business partners, he scaled up the company from three working staff members to 10 full time employees with an annual turnover of Rs 15M. Ben has been involved with Event Creators for the last 10 years as Sales/ Concept Director and has now decided that it is time for a change. He tried to make a move by turning a hobby into his latest  business venture, IKES.



IKES is a business venture  with ecology as a priority. The business aims to transform used wooden pallets  into trendy furniture and to make it available at an affordable price. The up scaled furniture is then delivered right at the doorstep of each customer.

The plan is to offer three services and products to different segments of the Mauritian market:

  1. Selling/ Renting  of ready made furniture as per current trends – to hospitality & event industry.
  2. Ready to assemble pieces of furniture for DIY enthusiasts to indulge in their hobby at home.
  3. Workshops and a Makerspace for those DIY enthusiasts who would like to take their assembling skills to the next level through a space that provides all the tools and equipment for them to make more complex structures possible.

Ben answers a few questions for us:

What was your thought process when you saw the ad for the Test Drive?

When I saw the ad for Test Drive, I was in a research and development ( R&D) process to ascertain where and how to start the business venture. I was analyzing the market and gathering all information about the business requirements. Seeing the Test Drive program made me think it would be the perfect opportunity to go through that process in a structured manner. It was also an opportunity to get professional feedback on the strategic decisions I was looking to make.

How was your experience of participating in Test Drive?

I come from a scientific background and have never had any business learning experience except some themed workshops on specific subjects. Participating in Test Drive has been the best entrepreneurship training so far with a pragmatic approach to key business implications: Marketing/ Financials/ Strategic Planning/ Forecasting and creating an overall vision and while testing it at the same time! The business experts who delivered the Test Drive workshops were able to deliver valuable and actionable knowledge to the participants  while the business coaches provided helpful information of what was expected from the participants. I found myself thinking about a wider view/ long term vision of the business this way. In an addition to this, the network and exchanges with that I had with other participants to the Test Drive Program helped me make more educated and well thought out assumptions about the various different aspects of the new business idea.

It was so interesting to meet so many people from so many different backgrounds working on such different projects and still being able to find real synergies with them.

What advice would you give to someone with a business idea?

Test Drive it before taking any step!