In view of our mission to help our incubated start-ups geared up with the best practices, tools and advice from experts, Turbine held a workshop on the Introduction to Digital Marketing. We were honored to have Noor Sheriff, the Digital Marketing Executive of ENL Property,  as our guest speaker, accompanied by Bénédicte de Comarmondthe Communication Manager of ENL Property.

Digital Marketing is a very vast field which is constantly updating. This term frightens many, however, after this workshop, the objectives and context of Digital Marketing was not only clear and easy to understand but also fun!

Noor broke down the components of Digital Marketing step by step, sharing with us insights from Digital Marketing Gurus and free tools that we can use to enhance our online marketing. Entrepreneurs are guaranteed to be happy with all the learning we got through this workshop.

The workshop: An Introduction to Digital Marketing

Noor Sheriff, Turbine, Incubator, Workshop, entrepreneurial event, entrepreneurial workshop, ENL Group, ENL Property, Benedicte de Comarmond

Digital Marketing for entrepreneurs and beginners

Ever thought whether having a website will be a good means to connect with your stakeholders? Wondering if it actually works and how? There are a few components in digital Marketing that actually can help you track the performance of your website, identify the active pages on your website, your audience and many more.

One of the tools that permit you to track and understand what is going on your website is Google Analytics.

According to Noor Sheriff “Google Analytics is the first must-have on your website. It is Google’s free analytics tool to measure data from all your website traffic to give you insights.” Google analytics helps you understand your online audience and how your marketing strategies are performing. He explained the various components of Google Analytics, referring to the terms being used and how to best use its features.

Noor Sheriff also explained the concept of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO allows the website to rank top on google search based on various keywords used on various pages of the website. He introduced a few effective free tools such as Yoast SEO and demonstrated how it really enhance the website.

Noor used a few tools to vet the website of our incubated start-ups, giving them real and concrete advice accordingly. He further explained how SEM can be used for adverts. SEM is actually one of the most effective ways to grow your business in an increasingly competitive marketplace. Noor made our incubated start-ups get acquainted to the different ways of conversions using the digital marketing.

Inbound Marketing which involves content and context forces one to be client centric. Nowadays, in order to compete, a business need to be different and provide as per clients’ demand. As per Noor,  inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in a customer’s buying journey, empowering the customer.

Digital Marketing is not so complicated after all

To be honest, this workshop went on for more than 3 hours without any break, it was that intense and fun. The above mentioned topics were not the only ones that we covered, there were also Google Adwords, CRM etc. Noor not only tackled each question of the start-ups but also gave a lot of tools, insights and advice. Each person who attended this workshop is sure to have grasp the context and we can see that our start-ups have already started to work accordingly.

Seeing the importance, intensity and quality of this workshop, Turbine wishes to extend it to other entrepreneurs and digital marketing intrigues in Mauritius. Let us know if you wish to attend the workshop.

Drop us an email on with reference to Insightful introduction to Digital Marketing workshop.


Mauritius Conscious, Mauritius, Startups, Fundkiss, Digital Marketing, Turbine, Incubator






Turbine first workshop on the “Techniques of Negotiation” took place on last Monday the 5th February 2018 from 2 pm to 6pm.

The workshop consisted of many concrete examples and role plays to understand the Do’s and Don’ts when preparing for the negotiations and meet ups with client and suppliers, when conducting the negotiations, how to deal with objections or hesitating clients and finally conclude the deal.

Nathalie Sanchez who animated this workshop put a lot of emphasis on the importance of CAP; Characteristics of the company and its products or services, Advantage in using the company products or services and Proof of quality via testimonial of existing clients, and how each plays an essential role in the negotiation phase.

It is not easy to be with a potential client and sell the company’s services or products, and the best way to ensure that you have the deal is to listen actively to the client needs and motivations to buy, understand the client’s reasons to object, observe the body language to know what is going on in the mind of the person.

When concluding a deal, we are to make sure that the terms and conditions are clear and fair to both parties, and always over-deliver to ensure client satisfaction and retention.

Hope this brief summary of a 4 hour intense workshop helps you for the future negotiations you undertake.


More information:

Turbine is launching new initiatives in this new year of 2018. One of which is the intensive 3h workshop of Techniques of Negotiations by Nathalie Sanchez.

Nathalie is a Senior Executive Manager with more than 20 years’ experience leading Sales and Marketing departments in International Companies.
Being in Mauritius for 7 years she worked for Microsoft Indian Ocean Island (Mauritius) TOSHIBA Systems France, SIEMENS Group, as Sales Director.

Her professional expertise in Sales and Marketing Management as well as People Management, and now as Consultant and MQA approved Trainer, are key components in her competencies to set up Company’s foot- print in the Mauritian Eco System.

Driving team to business success and leverage people to the right competencies for Companies’ development are her key objectives and are reflected in Alinae Consulting’s Services, fully adapted to Mauritian’s culture and ideology.

More info about the workshop:

Venue: Turbine Incubator Ltd
Vivéa Business Park

Date 25th January 2018
Time: 14h – 17h

Price: Rs 800 for public
Rs 500 for co-workers

Kindly register here:


Dates: 20, 22, 24, 29 of November and 4, 6, 8 of December 2017
Place: Turbine Co-Working – Vivea Business Park – Moka
Application deadline: 5th November 2017

How to apply? Fill in the application form here

Turbine Inspire Program is a hands-on training program for teams with early-stage start-ups that want to get support to sharpen their business models and start scaling their businesses.

Your business idea should be aimed at an international market and be scalable. The program is based on Business Model Canvas, a strategic template for the development of business models. It is a popular tool used by entrepreneurs across the world.

About the program

In the Turbine Inspire program, theory is mixed with practice where experienced entrepreneurs and experts inspire and help you stake out a path forward. The program consists of 6 workshops that run in the evenings. Between meetings, tasks are given with some individual coaching from Sting’s experienced coaches. In the final workshop, all teams present their startups/projects in front of investors. It is the best way to get started if you have an innovative business idea! More details on the program here.

Who can apply? 

We welcome people/teams with business ideas in all industries. The program is aimed at individuals with an innovative business idea/startup with the potential for growth. Scalability is also an important element and you should have a desire to start a business around the idea. We like to see teams with two to three people and a gender mix. 10-15 projects are accepted to each round.


The Turbine Inspire program is free. You contribute with your own time, commitment and passion.


At the first course session, all participants and organizers sign a confidentiality agreement. No information on the business concepts, technologies or names of participants may be spread outside the program without the consent of the participant in question.



Overview and aims

The Turbine’s Inspire programme is a business readiness course that is offered three times a year over the course of seven weeks.

Inspire encourages and helps participants to start their own businesses.

It is aimed at aspiring entrepreneurs with promising ideas that have not yet been developed in depth, and for which a strong business case has not yet been made.

Inspire helps participants prepare and present a business model; assess the viability of their business concept; and make an informed decision about whether to start building a company or not.

In practical terms, the course helps entrepreneurs:

  • refine or create a business plan;
  • assess potential areas of difficulty in their projects; and
  • learn to present their project in a way that stands up to potential investors’ scrutiny.

How it works

The course takes place over seven worshops. 15 aspiring entrepreneurs take part in each edition.

Weekly workshops

The course consists of seven weekly workshops lasting four hours each and covering the elements of a persuasive business model.

Each workshop includes tutorials, talks by successful entrepreneurs, group work, and time allocated for individual work on each participant’s business idea.

Individual coaching

Each entrepreneur will also be assigned an individual business coach from the Turbine team. They will work with their coach to establish an individual development plan at the outset of the Inspire programme. Their progress will be tracked against their development objectives until the course’s conclusion.

A few weeks after the course has ended, each participant will review their goals, assess their achievements and discuss next steps with their coach.

Investor pitch

After the final Inspire workshop, candidates will be invited to pitch their business idea to a panel of investors who will provide feedback on their presentation.

They will also have an opportunity to pitch to members of the Turbine team. A successful pitch will allow them to enrol in the Incubate programme, if this is of interest to them.

How to apply

The Inspire programme is free of charge for participants.

It is offered three times a year over the course of one month.

Participants can apply for the scheme directly via the Turbine’s website. Each application is subject to review by the Turbine’s team.