In view of our mission to help our incubated start-ups geared up with the best practices, tools and advice from experts, Turbine held a workshop on the Introduction to Digital Marketing. We were honored to have Noor Sheriff, the Digital Marketing Executive of ENL Property,  as our guest speaker, accompanied by Bénédicte de Comarmondthe Communication Manager of ENL Property.

Digital Marketing is a very vast field which is constantly updating. This term frightens many, however, after this workshop, the objectives and context of Digital Marketing was not only clear and easy to understand but also fun!

Noor broke down the components of Digital Marketing step by step, sharing with us insights from Digital Marketing Gurus and free tools that we can use to enhance our online marketing. Entrepreneurs are guaranteed to be happy with all the learning we got through this workshop.

The workshop: An Introduction to Digital Marketing

Noor Sheriff, Turbine, Incubator, Workshop, entrepreneurial event, entrepreneurial workshop, ENL Group, ENL Property, Benedicte de Comarmond

Digital Marketing for entrepreneurs and beginners

Ever thought whether having a website will be a good means to connect with your stakeholders? Wondering if it actually works and how? There are a few components in digital Marketing that actually can help you track the performance of your website, identify the active pages on your website, your audience and many more.

One of the tools that permit you to track and understand what is going on your website is Google Analytics.

According to Noor Sheriff “Google Analytics is the first must-have on your website. It is Google’s free analytics tool to measure data from all your website traffic to give you insights.” Google analytics helps you understand your online audience and how your marketing strategies are performing. He explained the various components of Google Analytics, referring to the terms being used and how to best use its features.

Noor Sheriff also explained the concept of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO allows the website to rank top on google search based on various keywords used on various pages of the website. He introduced a few effective free tools such as Yoast SEO and demonstrated how it really enhance the website.

Noor used a few tools to vet the website of our incubated start-ups, giving them real and concrete advice accordingly. He further explained how SEM can be used for adverts. SEM is actually one of the most effective ways to grow your business in an increasingly competitive marketplace. Noor made our incubated start-ups get acquainted to the different ways of conversions using the digital marketing.

Inbound Marketing which involves content and context forces one to be client centric. Nowadays, in order to compete, a business need to be different and provide as per clients’ demand. As per Noor,  inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in a customer’s buying journey, empowering the customer.

Digital Marketing is not so complicated after all

To be honest, this workshop went on for more than 3 hours without any break, it was that intense and fun. The above mentioned topics were not the only ones that we covered, there were also Google Adwords, CRM etc. Noor not only tackled each question of the start-ups but also gave a lot of tools, insights and advice. Each person who attended this workshop is sure to have grasp the context and we can see that our start-ups have already started to work accordingly.

Seeing the importance, intensity and quality of this workshop, Turbine wishes to extend it to other entrepreneurs and digital marketing intrigues in Mauritius. Let us know if you wish to attend the workshop.

Drop us an email on with reference to Insightful introduction to Digital Marketing workshop.


Mauritius Conscious, Mauritius, Startups, Fundkiss, Digital Marketing, Turbine, Incubator






Turbine incubator is making sure that our incubated start-ups have all the up to date information and tools needed to better prepare them. In that view, our 5th workshop for our incubated start-ups has been Cash flow and Budgeting.

The Guest Speaker

Jean Roland Béchard, Director at KPI Chartered Accountant and Associates Ltd and Financial Director at Early Birds Consulting Services Ltd. JRB is an expert in reinventing finance and accounting to promote innovation. He helps companies on their annual report and advises on their business platform and financial strategies.

The workshop

From the various types of budgeting to the items we need to consider, JR Béchard explained the whole concept of budgeting.  He emphasized on its importance and benefits which are to better attract investors, have clear sales goals, better decision making, tax preparation, liquidity and line of credit.

JR Béchard also explained cash flow and used case studies to make it simpler. He showed our start-ups tools to use, such as the “youngentrepreneursltdfinancials.xlsx” doc he prepared which makes it easier to record and process the cash flow. He explained that there are however many cash flow problems; poor business management, poor inventory, decline Sales, no KPI, poor credit and debtor management. 

He mentioned “Business Reengineering and Rescue”which can reiterate a business cash flow issues. This includes to identify and analyse  potential problems or current ones and tackle them. Although, the business reengineering and rescue depends mainly on the management and normally they may take too long to identify, analyse and implement the changes needed to save a business in distress.

Accounting is no easy task but remains essential. All entrepreneurs, even if you may employ an accountant or get help, it is a must to understand the concept of accounting. Here is an article JRB recommends reading.

In our quest to build our incubated start-ups capabilities and enhance their entrepreneurial journey with the right tools and information, we invited Philippe Hardy, managing director and corporate finance advisor at PSG Wealth and chairperson of Transparency Mauritius, to help our start-ups with his deep understanding in finance, growth and the shareholder agreement that an entrepreneur needs to know and apply so as to reduce risk and increase their chances of success.

Philippe explicitly shared with us the life cycle of a company and the various types of investment, including when, where and who to seek for investment. He explained that as the company’s life cycle increases, the risk decreases. He advised our start-ups on the most appropriate types of funding (equity / quasi-equity / debt) to use in each case stating their pros and cons and giving examples. Being an expert in finance, he created awareness on the different factors of investment that a company needs to consider and how to evaluate the company’s value at each stage.

Moving to the second part of our workshop, Philippe talked about the key factors of the Company’s Act that we need to consider, explaining the types of shares and forms, whether or not to consider constitution, duties of directors, types of companies and other legal and regulatory aspects. He eventually gave us a complete outlook on the Shareholder’s agreement whereby it is imperative to clearly understand each person’s involvement and duties, the company’s activity, business plan, and to foresee the governance & management of the company. Such agreements can be very flexible and they become very useful when well designed.

Overall, this workshop was highly satisfying with great detailing, insights and business case examples that allowed our incubated start-ups to understand how to best implement the various discussed matters and why they are essentials. Our sincere gratitude goes to Philippe Hardy who made this workshop not only possible but also very clear and simple. Philippe has always worked with entrepreneurs and he shared with Turbine his passion for entrepreneurial finance. “In Mauritius, we always had the culture of entrepreneurship,  but in recent years, good entrepreneurs have become scarce. I am so glad to be part of the initiatives of Turbine to rekindle the entrepreneurial ecosystem in our country and make it even better.”

Turbine enable start-ups to meet with the best experts who have worked with entrepreneurs and can clearly understand their circumstances. Our workshop are thus tailor made as per the needs of our incubated start-ups aiming at sharing crucial entrepreneurial insights. Being entrepreneur is not easy when alone, and getting the right information and guidance is essential. We are glad to help out these dynamic and motivated entrepreneurs in conquering their milestones.


AVR Tech Plato: “We found this workshop very instructive, learning about the policies involved in funding and growth and how to best structure our shareholders agreement.”

Mauritius Conscious: “This workshop gave me a great insight into my funding opportunities at every given stage of my business. I was waiting for this workshop to gather all the possible information that I needed to best build my shareholder agreement. This workshop is very good. I am highly satisfied.”

We invited Sylvia Maigrot, founder and partner in charge of corporate and business facilitation services at BOX OFFICE LTD, along with Mrs Joelle Barnett to our monthly workshop for our incubated start-ups.

The objective of the workshop was to bring light on the mandatory legal framework that need to be followed by entrepreneurs. This include the various administrative work involved while setting up a start-up, the different permits that are needed (trade license, data protection laws, etc), filing of accounts, the annual return and the procedures compliant to the law when there are changes in the company.

Sylvia explains that “In our field of work, we witness the negative effects of inadequately structured business entities every day and I welcome the initiative of Turbine to provide a platform for start-ups to breach that gap and get access to the required information. The workshop should enable participants to know WHAT and WHERE to look for in respect of their business structure and regulation of activities.”


Diane Maigrot, Start-up coach and business developer of Turbine: Having been through the journey of a start-up myself, I understand the complexity of finding information t0o be compliant with the laws when operating a business. It would have been a real time saver to have been exposed to all these information when I started my business. I believe it is imperative that our incubated start-ups are aware of all the different laws and policies to smoothly start their respective business.

Ludmilla Moutou, co-founder of Létour Ltd: This workshop has really shed light on the various laws for entrepreneurs that I was unaware of. I received a lot of useful tips on legal framework!

Dodi Mardemootoo, founder of Fancy dreams Ltd: Great insights on legislations in force in Mauritius and I learned about the different steps needed to ensure that my start-up is compliant.

Shameer C.M Ramdin, co-founder of AVR Plato: It has really helped to identify the different aspects needed to be put in place through the legal framework.

About Sylvia Maigrot

With  26 years’ of experience in company administration and secretarial practice, board, committee and shareholders’ meetings, corporate governance, managing stakeholders’ relationships, liaising with and reporting to regulatory authorities, Sylvia is also an advisor in company/group restructuring, due diligence and business acquisitions. She specialized in Hospitality Industry, i.e, sustainability, operations audit and compliance, risk mitigation, implementation of management systems, statutory obligations and training modules, coaching.

Our 2nd workshop took place with a bang!

Laurent Bourelly, the Head of Marketing of the ENL Group with 20 years of experience in the African countries, animated a workshop for our six incubated start-ups on “Know your customer deeply”.


The start-ups got the opportunity to  understand the importance of segmenting and choosing the best suited customers. Many examples were given to highlight the power of branding and brand loyalty.

They were exclusively given precised facts and figures on the Mauritian market from recent studies made by the ENL group.


Few feedback from the Incubates:

Shameer from AVR Plato ~ ” This workshop has given me a better direction towards which I need to focus my attention in knowing my  customer”

JIbran from Navigro Pro ~ ” Segmenting implies efficient targeting!”

Dodi from Fancy dreams ~ “How to approaching potential customers and get their insights on our products are more clear now with use of the killer questions”