Communication is the key to promoting your start-up. However, getting a website, promoting via phone calls and/or advertising through the web are not enough in 2019. There is a lot of work involved in making your start-up known to its market/audience. Take a look at the alternative marketing strategies below for a glimpse 2019’s advertising trends:
1. Develop a content marketing strategy for your start-up
Content marketing is one of the best strategies you can turn to. Not only is it affordable, it is also effective and renders tangible results.
To attract the attention of your audience, you can create any kind of content. These can be blog articles, infographics, videos, podcasts, guides, white papers, etc. You can also distribute the same content through various forms of media. People are more likely to share interesting content on social networks and make it become viral. This will likely garner the attention of your potential clients and will eventually lead to sales.
However, any content marketing strategy requires special attention to SEO. It is essential to boost your visibility on search engines. You can call on SEO professionals for this task.
A content marketing strategy should allow you to:
- Become a reference brand in your industry
- Be credible in the eyes of netizens
- Inform your audience about the products or services you sell
- Improve your SEO and your site’s traffic
Make sure you know your target before you start creating content. You should also regularly measure the performance of your strategy to improve it.
2. Go for videos and webinars
The video format is currently extremely popular and versatile. You can use it to create all types of content: interviews, testimonials, presentations for your company, and even webinars!
You can present your company, the products or services you sell and their features and benefits live on Facebook or YouTube. This allows your audience to react in a more immediate way. You can also answer their questions and thus get closer to your customers. Make sure to promote your webinar a few days or even weeks in advance for a bigger audience.
As long as you make your videos or presentations interesting and lively, you are sure to reap great results.
3. Use influencers to advertise your products
Similarly to videos, influencer marketing is in full hype. While famous influencers are expensive to hire, you can still increase your visibility with micro influencers.
For this strategy to be effective, choose web stars who communicate to target that you want to reach. This will allow them to effectively promote your products to a wider audience.
Another advantage of using this method is that it will make your company appear trendy. Your audience will see your start-up as innovative and it will gather more interest. It also increases your chances to go viral and gain the attention of investors.
The above-mentioned strategies can help increase your visibility as well as your credibility. Depending on your target audience, some methods might work better or less well than others. Carry out research about your competitors and differentiate your business from them. While tactics will work for your 2019 audience, the future is still open to innovations. Therefore, do not hesitate to adapt your method according to the changes in your market.