Flexible working hours, no boss, no colleagues to distract you… There are many arguments that a freelancer can put forward to detail the advantages of his job. While being your own boss has its perks, maintaining both creativity and productivity every day is not an easy feat.
You may control your creativity and express it the way you want, but no one keeps you on track. Nobody makes sure that deadlines are met, a factor which might work against you. Indeed, it might make getting the job done difficult for some. To solve this problem, you can refer to the four strategies listed below. They may help you to find the perfect balance between productivity and creativity.
1. Devise and follow daily schedules
Time management is key to remaining effective as a freelancer/entrepreneur. However, this is not an easy skill to master. Most experienced professionals have had or still have trouble with time management. This is why they employ secretaries to whom they entrust this task.
For beginners, secretaries may not be an option. It is therefore up to you to manage your time and plan your projects.
To maintain a certain discipline and remain productive during your days, set schedules. Of course, you can define them according to your personal requirements and rhythm. However, for the progress of your business, it is essential to work at least 8 hours per day.
2. Organise your work
Blogging, web design, community management … Freelancers sometimes have to work for several clients at once, with different jobs for each of them.
Divide your tasks in terms of categories instead of clients and assign a time zone to each of them. For example, you can keep three hours to write articles, two for community management and three for web design. This way, your brain stays focused on a single task rather than on several at once.
3. Begin with the hardest work
For maximum efficiency, start your work day with the most difficult tasks. Working on high-concentration jobs is more time-consuming in the afternoon than earlier.
Indeed, you have more energy in the morning, after several hours of sleep. Beginning with the hardest tasks is therefore best for your productivity. Your creativity will also benefit from this type of planning since your day will be optimised.
4. Automate your finances
Choosing to be your own boss also requires you to be your own accountant. It can sometimes be frustrating to spend hours billing clients and making advance payments. After all, you could be using this time to focus on your job. However, it is important to keep your accounting up to date since your pay depends on it.
You can decrease the time taken to calculate finances by using online tools and apps. Designing templates for quotes, bills and e-mails, amongst others, can also be time saving.
As mentioned above, these solutions are not set in stone; you can adapt them according to own needs and purposes. It is, however, important to remember that to be creative, you need enough time to dedicate to your projects.
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