Every year, thousands of start-ups are born and you might be one of them. While you may have found the right way to develop your business, you still have to work on gathering an audience.
Good communication is the key to promoting your start-up, but this year calls for new ways to attract attention. Strategies such as web advertising, telephone marketing and the creation of a website are simply not enough anymore.
Following the shift in trends, new marketing strategies have been developed. Here are some of them:
Develop a content marketing strategy
Content marketing is one of the first solutions you can turn to. Apart from being extremely affordable, its benefits are also more effective.
You can create any kind of content to attract the attention of your audience. From blog articles to infographics, including videos, podcasts, guides and white papers… you have a wide choice! Having various types of content will increase the chances of them being shared on social networks and going viral.
You can go even further by transforming one type of content into another. For instance, a video can be created from various blog posts. This will allow you to capture the attention of a larger audience around the same topic.
However, any content marketing strategy that you decide to implement should go through SEO (Search Engine Optimisation).
Being careful about SEO will be essential to boost your visibility on search engines. To ensure that your content is optimised, you should firstly try to learn more about SEO on the internet. You can also turn to SEO professionals.
After creating your content and optimising it for search engines, you will have to promote it. You can do so via your site, in newsletters or on social networks.
A content marketing strategy should allow you:
- To make your mark within your industry
- To be credible in the eyes of netizens
- To educate your audience about your products or services
- To Improve your SEO and bring traffic to your site
Make sure you know your target before you start creating content. Afterwards, you should regularly measure the performance of your strategy so as to improve it.
Videos are currently a very popular format. They can be used to create an enormous variety of content: interviews, testimonials, presentations for your company, and many more. So why not webinars?
You can easily introduce your company to the world via Facebook Live or on YouTube. Videos also allow you to promote your product(s) or service(s) by stating its/their characteristics and benefits.
Promote your webinar a few days or even a few weeks before actually posting for more viewership.
As for the presentation, it’s always a good idea to favour an enthusiastic tone. Netizens usually pay more attention to dynamic presentations.
Partnerships with influencers
Influence marketing is ‘the’ strategy which works for adverting.
While it may not be as strongly present on the Mauritian advertising scene as it is abroad, influence marketing is a very promising strategy. For this strategy to be effective, choose web stars who communicate to a target audience similar to yours. This will allow them to effectively promote your products to a wider audience.
As seen above, 2019 is not the year for widely spread marketing systems that are slow-rising. Instead, it calls for innovation and favours those who are strategically creative. So do not hesitate to try new ways to promote your start-up; it will need the boost.